Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
HELSINKI, Finland - November 11, 2025, 00:30:30 EET - Yahoo is informing users of updates to its data practices regarding the use of personal information for advertising adn content personalization. The changes, detailed in a newly presented consent notice, provide users wiht greater transparency and control over how their data – including precise location data, IP addresses, and browsing history – is utilized.
Yahoo,a component of the Yahoo-konserni,leverages this data for analytics,to deliver tailored advertising and content,measure ad and content performance,conduct audience research,and refine its services. The update comes as data privacy regulations continue to evolve globally, and as consumers increasingly demand more agency over their personal information. Users are now presented with clear options to manage their preferences,impacting the level of personalization they experience across Yahoo’s platforms.
Individuals can opt out of the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, users can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be revisited and modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://currently.att.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9292b1e6-c943-40d4-b5b5-824198ae9036&userType=NON_REG] and cookie policy [https://currently.att.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9292b1e6-c943-40d4-b5b5-824198ae9036&userType=NON_REG].
