TV Prices Vary Widely: Why a 50-Inch Screen Can Cost Less Than R$2,000
SÃO PAULO – Consumers seeking a large-screen television can find 50-inch models for under R$2,000, but meaningful price jumps are common, with some TVs exceeding R$24,000. The disparity stems from the underlying panel technology, directly impacting image quality and the viewing experience, according to experts.
“The main reason is the technology adopted in each panel, which directly affects image quality and user perception,” explains JC Rodrigues, professor of Digital Platforms and Consumer Behavior at ESPM.
The most affordable options are UHD models offering 4K resolution. These utilize common, low-cost LED panels, but are “more limited in brightness and contrast reproduction,” Rodrigues notes.
Stepping up in price and performance are QLED and Nanocell screens. These technologies incorporate a film into the image formation process, resulting in a greater colour volume and delivering more vivid, realistic tones with increased brightness compared to conventional 4K screens.
At the high end are Mini LED TVs. These utilize dozens of tiny, higher-power LEDs in place of conventional LEDs, divided into numerous lighting zones across the screen. The greater the number of zones, the more precisely the brightness can be adjusted, allowing for brighter highlights and deeper blacks, ultimately enhancing contrast.
