Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
DUBLIN, IRELAND – November 5, 2025, 05:16:13 GMT – yahoo is updating its data practices to provide users with greater openness and control over how thier information is used, especially regarding personalized advertising and content.The changes, announced today, detail how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing/search history – for analytics, ad targeting, and service development.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their digital footprint. The changes impact all Yahoo users, offering them choices about whether their data is used for purposes beyond providing core services.Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences.
Yahoo clarifies that it is part of the Yahoo group. The company employs this data to deliver tailored advertising and content, measure ad and content performance, analyze audience segments, and refine its services. Users who opt out of these expanded data uses will still receive yahoo services, but the experiences may be less personalized.
Users can manage their preferences by selecting “Reject all” or “Manage privacy settings.” Moreover, Yahoo emphasizes that users can modify or withdraw their consent at any time through links found on its websites and applications. Detailed information regarding these practices is available in Yahoo’s updated Privacy Policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_66a6eeba-37aa-4bfa-a893-46aff36bfa04&userType=NON_REG) and Cookie Policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_66a6eeba-37aa-4bfa-a893-46aff36bfa04&userType=NON_REG).
