Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – 2025/10/26 – Yahoo is informing users in Finland of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, detailed in a new consent notice, outline how Yahoo leverages cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, personalized advertising, and service development.
Yahoo, a part of the Yahoo Group, utilizes this data to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and refine its services.These practices impact all finnish users of Yahoo’s platforms, including its websites and applications. Users now have the option to reject the use of their data for these additional purposes or to customize their privacy settings.
Users can decline all non-essential data usage by selecting “Hylkää kaikki” (Reject all). Alternatively, they can manage their preferences through “Hallitse tietosuoja-asetuksia” (manage privacy settings). Consent can be revoked or modified at any time via links found in Yahoo’s privacy and cookie policies, accessible on its sites and apps.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_90050b48-025c-44a7-b93e-553eda5f55ea&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_90050b48-025c-44a7-b93e-553eda5f55ea&userType=NON_REG]. These updates reflect a broader trend among tech companies to enhance user privacy in response to evolving regulations and growing consumer awareness.
