Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – 2025/10/17 07:00:29 EEST – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is used for advertising and content personalization. The changes, detailed in a new consent notice appearing on Yahoo platforms, outline the company’s use of cookies and personal data – including precise location and IP addresses - for analytics, targeted advertising, and service progress.
Yahoo, a part of the Yahoo Group, utilizes user data to deliver customized advertising and content, measure ad performance, conduct audience research, and refine its services. These practices impact all users of Yahoo’s websites and applications. Individuals now have the option to reject the use of their data for these additional purposes, or to customize their privacy settings. The update comes amid increasing global scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR).
Users can decline all non-essential data usage by selecting “Hylkää kaikki” (Reject all). Alternatively, they can manage their specific preferences thru “Hallitse tietosuoja-asetuksia” (Manage privacy settings). Yahoo emphasizes that users can modify or withdraw their consent at any time via links found in their privacy and cookie settings, or within the privacy management dashboard on Yahoo sites and apps.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9799e748-fa30-417f-8182-e2ea396a6d87&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9799e748-fa30-417f-8182-e2ea396a6d87&userType=NON_REG].
