Team Marketing Secures Deal to Manage Media Rights for Mexican National Teams, Expanding Global Footprint
Team Marketing has been appointed by the Mexican Football Federation (FMF) to manage the global media rights for Mexico‘s men’s, women’s, adn youth national soccer teams. The partnership marks a meaningful expansion for Team beyond its traditional European focus.
Key details of the agreement include:
* A contract covering the 2026-2030 and 2030-2034 cycles.
* Team will provide advisory services on deal structuring and valuation.
* The rights sale process is scheduled to begin in January 2026.
The deal is especially valuable given the high international demand for Mexican national team broadcast rights, especially in the United States, which boasts a large Mexican diaspora and frequently hosts matches. Currently, commercial rights in the US are held separately by United Soccer Marketing, the commercial arm of Major League Soccer (MLS), who recently secured sponsorships with BeatBox, Castrol, and DoorDash.
The FMF aims to maximize the value of its media assets and cultivate long-term appeal thru this partnership with Team.For Team, the agreement represents a strategic move to broaden its client base following UEFA’s decision to award its commercial rights to Relevent. Team recently added the six-a-side soccer competition Baller League to its portfolio earlier this year.
“This is an remarkable prospect for Team to support one of the most exciting football markets in the world,” said Simon Crouch, Chief Executive of Team. “Mexico’s ability to galvanise audiences, both domestically and abroad, presents a powerful platform for growth. We’re proud to have earned FMF’s trust and look forward to building long-term value for the Mexican national teams.”
Mikel Arriola, FMF commissioner, stated, “The Mexico National Team is not only the most followed team in Mexico and the United States, but also a brand with extraordinary global potential. This partnership with Team represents a strategic step toward innovating how we engage with our fans, enhancing our presence in two unique markets, and continuing to expand the national team’s reach and value on the global stage.”
Looking Ahead:
Mexico will co-host the 2026 FIFA World Cup alongside the United States and Canada.
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