Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – 2024/10/10 19:56:11 EEST – Yahoo is informing users in Finland of updates to its data practices, providing increased openness and control over how their information is collected and used. The changes, detailed in a recent notice, outline how Yahoo leverages cookies and personal data - including precise location and browsing history - for analytics, personalized advertising, and service development.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. the changes impact all users of Yahoo services in Finland, offering them choices regarding the use of their data for purposes beyond essential functionality. Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences.
Yahoo utilizes data such as IP addresses and search activity to tailor advertising and content, measure ad performance, conduct audience research, and refine its services. Users can decline consent for these additional uses of their data by selecting “Hylkää kaikki” (Reject All). Alternatively, they can manage their specific data preferences through “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
users retain the ability to modify or withdraw their consent at any time via links found within Yahoo’s privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its Privacy Policy and Cookie Policy, accessible through provided links.
Yahoo is part of the Yahoo Group.
