Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, FINLAND – 2024/10/10 18:38:13 EEST – Yahoo is updating its data practices to provide users in Europe with greater clarity and control over how their information is used for advertising and content personalization. The changes, announced today, detail how Yahoo and its partners utilize cookies and personal data - including precise location data, IP addresses, and browsing history – for analytics, targeted advertising, and service development.
As of today, users are being prompted to make informed choices about data usage. These updates respond to evolving privacy regulations and a growing demand for user control. The changes impact anyone accessing Yahoo services within the European Union,and represent a significant shift in how the company approaches data privacy. Users now have the option to reject the use of cookies and personal data for these additional purposes, or to customize their privacy settings.
Yahoo clarifies that it is indeed part of the Yahoo group. The company’s updated approach allows users to either “Reject all” tracking, or to “Manage privacy settings” for a more granular experience.Users can also modify or withdraw their consent at any time through links found on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy and Cookie Policy, accessible via links provided to users.
