Yahoo Updates Data Practices, Giving Users More control Over Personal Details
FINLAND – 2024/02/29 14:57 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, detailed in a new consent notice, outline how Yahoo leverages data – including cookies, IP addresses, and browsing history – for analytics, personalized advertising, and service development.
As of today, February 29, 2024, Yahoo users in the European Economic Area and other regions are being asked to review and manage their data preferences. These updates stem from evolving privacy regulations and a broader industry shift towards greater user control. The changes impact millions of Yahoo users globally, affecting the personalization of content, the relevance of advertisements, and the ongoing improvement of Yahoo’s suite of services. Users now have clearer options to opt-out of data collection for targeted advertising and to customize their privacy settings.
Yahoo,a component of the Yahoo group,utilizes precise geolocation data alongside other personal information – such as IP addresses and browsing/search data - for analytical purposes. This data fuels the delivery of tailored advertising and content, enables measurement of advertising and content effectiveness, facilitates audience research, and supports the development of new services.
Users have three primary options: they can “Reject all” data usage for these additional purposes, “Manage privacy settings” to customize their preferences, or accept the default settings. Users can modify these choices at any time through links in Yahoo’s privacy and cookie policies, accessible on its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and Cookie Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html).
