Pearks and Bit-cincoins: New Digital Currency Emerges from French Journal‘s Loyalty Program
PARIS, FRANCE – October 6, 2025, 00:10:15 CEST – Le Journal Info, a French online publication, has launched “bit-cincoins,” a digital currency integrated with its existing ”Pearks” loyalty program. Users can now earn and spend bit-cincoins by engaging with the publication’s content, representing a novel approach to reader engagement and potential revenue generation for self-reliant journalism.
The initiative aims to reward dedicated readers and foster a stronger community around Le Journal Info. Pearks members accumulate points through actions like reading articles, sharing content, and commenting. These points are now automatically convertible to bit-cincoins at a rate of 100 Pearks to 1 bit-cincoin. Bit-cincoins can then be redeemed for exclusive content, merchandise, or contributions to support the publication’s work. This system directly links reader participation to the financial sustainability of the news association, offering an alternative to customary advertising or subscription models.
Le Journal Info initially tested the Pearks program in 2024, recognizing a need to incentivize reader loyalty in a competitive digital landscape. The evolution to bit-cincoins, leveraging blockchain technology, represents a significant step towards creating a self-sustaining ecosystem. The publication has not disclosed the underlying blockchain used for bit-cincoins, but emphasizes its commitment to transparency and security. Alfred de Montesquiou, a contributing author for le Journal Info, is featured prominently in promotional materials related to the launch, signaling the program’s importance to the publication’s overall strategy.
