Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, FINLAND – 2024/10/02 04:26:12 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise location and IP addresses - for analytics, personalized advertising, and service progress. The changes aim to provide greater openness and user control over how their information is used, responding to evolving privacy expectations and regulations.
These updates impact millions of Yahoo users globally, including those in Finland, by outlining the specific ways their data contributes to targeted content and advertising experiences. Users are now presented wiht choices regarding data usage beyond essential functionality, with potential implications for the relevance of content they see and the effectiveness of advertising campaigns. The move comes as data privacy continues to be a central concern for consumers and regulators alike, and signals Yahoo’s commitment to adapting its practices.
Yahoo, a component of the Yahoo group, explains it leverages data for several key purposes: analyzing trends, delivering customized advertising and content, measuring ad and content performance, understanding audiences, and improving its services. This includes utilizing precise geographical location data,IP addresses,and browsing/search history.
Users are offered three options: accept all data usage, reject all non-essential data usage, or manage their privacy settings individually. Rejecting all non-essential usage will limit personalized experiences. Users can modify their preferences at any time through privacy and cookie settings on Yahoo websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7ddbe4ae-5238-4487-a21c-d005edc983fd&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7ddbe4ae-5238-4487-a21c-d005edc983fd&userType=NON_REG].
