lake Tahoe Tourism gets a fresh Look: New DMO Unites 12 Towns under “Lake Tahoe Travel” Brand
LAKE TAHOE,NV/CA – A major shift in regional tourism marketing is underway at Lake Tahoe,as the destination marketing organization (DMO) formerly known as North Lake Tahoe officially rebrands as “Lake Tahoe Travel.” The move, announced today, consolidates marketing efforts for 12 towns across California and Nevada, excluding those located on the lake’s southern shore, aiming for a more unified and comprehensive visitor experience.
The newly formed Lake Tahoe Travel now represents approximately 70% of the lake’s expansive shoreline.This expanded reach encompasses a wealth of recreational opportunities, including 24 beaches, 11 downhill ski resorts, 10 cross-country ski areas, and hundreds of miles of trails for hiking and biking.
The DMO operates as a collaborative partnership between the North Tahoe Community Alliance and Travel North Tahoe Nevada,leveraging the strengths of both organizations.
“This new brand is designed to resonate with today’s traveler,” explained Adam Wilson, Chief Operating Officer of the North Tahoe Community Alliance, in a press release. “It reflects both the adventure above the surface and the deeper stories of sustainability, culture, and community that define Lake Tahoe.”
Lake Tahoe Travel is preparing to launch its inaugural campaign,titled “Dive In,” on october 1st. A preview of the campaign, shared with meetings Today, features a 30-second video showcasing the region’s natural beauty and outdoor activities.
The rebrand signals a strategic effort to present a cohesive image of the Lake Tahoe region, attracting a wider range of visitors and highlighting the diverse experiences available beyond individual towns. This unified approach is expected to boost tourism and reinforce Lake Tahoe’s position as a premier destination for outdoor adventure and year-round recreation.
