Gmarket Bolsters Mobile Experience with Enhanced Item Detail Views
Seoul, south Korea – September 18, 2025 – Gmarket, a leading South Korean e-commerce platform operated by eBay Korea, is refining its mobile user experience with a focus on richer item descriptions accessible through expanded image functionality.The updates, implemented September 17, 2025, aim to address user feedback regarding product data adn drive increased mobile sales.
The core of the enhancement centers on a new “click-to-reveal” feature integrated within the Gmarket mobile app. Users can now access more detailed product descriptions by simply clicking on an item’s image. Previously, comprehensive details were often limited or required navigating to separate sections within the app. This change responds to consumer demand for more information at the point of initial interest, potentially reducing bounce rates and improving conversion. Gmarket’s move reflects a broader industry trend toward immersive mobile shopping experiences, where visual engagement and readily available information are key to securing purchases.
The update includes a prominent “vip-notice” within the app, informing users: “You can see more description by clicking item image.” This notification is designed to quickly educate shoppers about the new functionality. Gmarket has also implemented standard user interface elements confirming actions like adding items to wish lists and shopping carts, providing clear feedback to the user.
Beyond the core feature, the platform continues to refine its underlying infrastructure, as evidenced by ongoing code comments related to partials and event tracking. A recent event snippet, dated october 5, 2019, indicates continued use of DoubleClick for activity tracking, suggesting a commitment to data-driven optimization of the mobile platform. Gmarket’s parent company, eBay Korea, has not yet released specific data on the expected impact of these changes, but industry analysts predict a positive correlation between improved product information accessibility and increased mobile revenue.
