PSA Extends Sport En France Partnership through 2026
PARIS,FRANCE – The Professional Squash Association (PSA) and Sport En France have announced a multi-year extension of their media partnership,continuing to showcase world-class squash action to French audiences through the 2025-26 seasons. The renewed agreement builds on a successful initial collaboration and aims to further elevate the sport’s profile as it prepares for its Olympic debut at the Los Angeles 2028 games.
This extended partnership will see continued coverage of PSA events on Sport En France’s platforms, including monthly updates of fresh content. The collaboration is a key component of a broader initiative led by Sport en France and the French Squash Federation (FFSquash) to grow squash’s popularity in france and capitalize on its inclusion in the LA28 Olympic program. The partnership’s continuation underscores the growing interest in squash within France, demonstrated by positive audience engagement since its inception.
“We are delighted to renew our partnership with Sport-en-France, continuing to bring the spectacular action of world-class competitive squash to the masses, in the lead up to the LA28 Olympics,” said Melissa Soobratty, head of media and marketing at the PSA.
Romain Schindler, a director at Sport En France, echoed this sentiment, stating, ”We are delighted to continue writng this great story alongside PSA and FFSquash. Squash deserves to be seen and shared, and we are thrilled that audiences embraced it from the very first season.”
Squash was officially added to the Los Angeles 2028 Olympic program in October 2023, joining baseball/softball, flag football, lacrosse, and Twenty20 cricket as new additions to the Games. The partnership between the PSA and Sport En France is strategically positioned to leverage this momentum and cultivate a dedicated fanbase in France ahead of the Olympics.
