K-Pop Idol Effect Drives surge in ‘Synergine‘ Denim Sales
SEOUL, SOUTH KORETA – A recent wave of K-pop idol sightings wearing denim from domestic brand ‘synergine’ has triggered a notable sales boost, especially for its “Cat Washing Denim Pants,” with one color exceeding 20,000 units sold in a single day. The phenomenon highlights a growing trend of consumers seeking out brands favored by thier idols, shifting focus away from customary luxury goods.
The surge began after images of idols wearing Synergine denim circulated widely. Mushin Temple, the online retailer carrying the brand, reported a more than 50% year-over-year increase in searches for “bootcut” denim-a style prominently featured by Synergine-between September 1st and september 10th.The deep blue color of the “Cat Washing Denim Pants” saw particularly strong demand, exceeding 20,000 units sold in the last day, accompanied by over 5,300 ‘likes’ and multiple sell-outs.
Launched in 2024, Synergine has experienced consistent growth since its entry into Mushin Temple earlier this year, expanding both its offline presence and global reach.The brand’s appeal lies in its chic and vintage aesthetic, resonating with current denim trends.
The “Cat washing Denim Pants” have also gained traction internationally, ranking first and sixth in the pants category on Mushin Temple’s Global Store in Japan as of September 11th, and third overall in popular product rankings. This international success mirrors a broader pattern where K-pop idols’ fashion choices create ripple effects abroad.
this isn’t the first time a K-pop idol’s endorsement has boosted a domestic product; past examples include BLACKPINK’s Jennie popularizing banana kick and BTS’s J-Hope driving sales of Paldobibim noodles. Industry officials note a growing consumer preference for items genuinely enjoyed by idols over luxury brands, signaling a shift in influence and purchasing habits.
