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Protein Claims: Decoding the Marketing and Finding Value

by Dr. Michael Lee – Health Editor

Protein Doesn’t Have to Be⁢ Expensive: Savvy ⁣Shoppers Can maximize Value

Sydney,Australia – As cost-of-living ⁢pressures ⁤mount,Australians are increasingly seeking affordable⁣ ways to boost their protein intake.New analysis reveals that commonly marketed protein supplements adn ​processed bars frequently ⁤enough deliver considerably less protein per dollar compared to readily available whole foods, both ‌animal and plant-based. ⁤

Many consumers⁤ believe protein requires‍ expensive supplementation, but a closer look at supermarket prices demonstrates that⁢ strategic food⁢ choices can deliver substantial ‍protein at a ‍fraction of the cost. This is particularly relevant as protein needs vary based ‍on activity⁣ level, age, ⁣and health goals, with many individuals aiming to increase their intake for muscle maintainance, weight management, or overall health.

Animal-based core foods like meats, fish, poultry,⁢ eggs, and cheese provide between 11 to 32⁣ grams of protein ‌per 100‌ grams. Specifically,‌ a chicken breast can offer approximately ‌60g of protein, ⁣a⁢ can of tuna 22g, a 170g tub of Greek yoghurt 17g, and two eggs 12g. Chicken emerges⁣ as a particularly‍ economical option, yielding ‌over 30g​ of protein⁢ for every​ $1‍ spent.

However, plant-based sources often offer even greater ⁣value.‌ Legumes – including beans, lentils, and soybeans – contain around 9g of protein per ‌100g (roughly half​ a cup)⁢ and provide approximately ⁣20g of protein per ⁢dollar spent, ⁣comparable to the cost ratio​ of protein powder.⁤ Nuts and seeds, like sunflower seeds (7g ⁤protein in‌ a 30g⁣ handful), ‌and even a⁢ cup of frozen peas (7g ⁢protein)‍ are also cost-effective options.

Peanuts, priced ‍at $6 per kilogram, deliver ⁣42g of protein per $1 spent. Dry oats, at‍ $3/kg, offer 13g of ⁣protein per 100g ⁣(or 5g in a half-cup serve), translating to 33g of ​protein per dollar. In‍ contrast, processed ⁢protein bars typically provide only ⁢6-8g⁣ of protein per $1 ‌spent,‍ depending on whether purchased individually ‍or⁤ in ‍multi-packs.

Experts emphasize⁣ that prioritizing fresh, whole foods not​ only maximizes protein value but also provides ‌a⁢ broader spectrum of essential ‍vitamins and minerals, ⁤reducing ‌the risks⁣ associated with over-reliance ⁤on single-source processed products.⁤ Choosing a ⁤diverse range of protein sources can be both budget-friendly and contribute to a more balanced diet.

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