Soundstripe Appoints Jelena Grozdanich as Sync Director, Bolstering Conventional Music Licensing
Nashville, TN – Soundstripe, a provider of high-quality, artist-made music, today announced the appointment of Jelena Grozdanich as Sync Director. Grozdanich will lead efforts to secure traditional sync placements for Soundstripe’s music catalog in film, television, advertising, trailers, and other visual media.
Grozdanich joins Soundstripe following a decade at sony Music Entertainment/Columbia Records, where she contributed to the company’s global sync strategy. She also served as Vice president of Music at FivePointFive, an on-demand breathwork app, and founded both the talent management firm Guardian MGMT and wellness community TheSecret.LA. Throughout her career, she has collaborated with prominent artists including Beyoncé, Bob Dylan, Bruce Springsteen, Harry Styles, Hozier, Tyler, The Creator, and Miley Cyrus. Her previous work includes music placement in productions such as The Bear, Love Island, Euphoria, Ted Lasso, John Wick: Chapter 4, Fortnite, Grand Theft Auto, and advertising campaigns for Apple TV+, HBO Max, ESPN, and TikTok.
“Soundstripe is building one of the most inspiring music libraries by empowering self-reliant artists and fueling authentic storytelling across all visual media,” said Grozdanich. “I’m excited to champion a community where real artistry drives creative opportunities and helps musicians thrive.”
The appointment comes as Soundstripe’s traditional sync business experiences significant growth, increasing by 150% year-over-year in 2024. Grozdanich will report to Music VP Josh Collum and A&R Director Ashton Myers.
“With the growth we’ve seen in our traditional sync business, it was time to find someone who could really lean in and drive continued sustainable growth,” stated collum. “We were searching for someone music supervisors could rely on, who would keep our 58,000+ high-quality audio tracks at the forefront in fresh, creative ways, and who leads with an artist-first approach. That’s exactly who Jelena is.”
Grozdanich emphasized the importance of a streamlined process for music supervisors, stating, “Music supervisors, creative directors, and producers are looking for the simplest, most efficient process…They want a seamless process and a premium experience. Only Soundstripe can do both, and I’m excited to be a part of this talented team.”
