former Bethesda Exec criticizes Microsoft portfolio Management, Not Game Pass Itself
A former executive at Bethesda Softworks asserts that the issue facing developers under Microsoft’s umbrella isn’t Game Pass itself, but rather the company’s internal management adn decision-making. Michael Hoglund, who previously served as head of Publishing at Bethesda, publicly stated that Game Pass is not harming smaller studios, but that mismanagement within Microsoft is breeding distrust among developers and gamers alike.
Hoglund’s comments address growing concerns about Microsoft’s acquisition strategy and handling of studios following its purchase of Activision Blizzard, a deal valued at nearly $70 billion. While Game Pass has been touted as a benefit for developers, providing a revenue stream and wider audience reach, anxieties have risen regarding project cancellations and shifting priorities within the Xbox ecosystem. hoglund clarifies that the core problem isn’t the subscription service, but the perceived erratic nature of investments and executive decisions impacting studios and their projects.”There are too many counterarguments to ignore the success that Game Pass has brought to a multitude of smaller advancement studios, both within and outside of Microsoft,” Hoglund stated. He pointed to instances of studio investments that have drawn criticism, and expressed bewilderment at Microsoft’s communication strategies, which he believes contribute to a climate of uncertainty.
Hoglund’s assessment suggests that the root of developer dissatisfaction lies in Microsoft’s internal operations, specifically the actions of executives and the lack of clear messaging. He argues that the current situation is fostering distrust not only among developers, but also within the gaming community regarding Xbox products, including Game Pass. The former Bethesda executive’s remarks highlight a critical juncture for Microsoft as it navigates integrating newly acquired studios and maintaining positive relationships with its development partners.
