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Breaking: Cricket Australia (CA) is considering privatizing elements of the Big Bash League (BBL) as it seeks new investment and navigates a changing media landscape, while together securing key sponsorship deals like the recent renewal with Westpac.
The latest edition of The SportBusiness Podcast delves into these developments in Australian cricket, alongside a broader analysis of consolidation within the sports data and technology sector, late broadcast agreements for Europe’s top football leagues, and the potential for growth in Major League Fishing (MLF).
The podcast highlights a growing trend towards a ‘duopoly’ in the sports data space,with Genius Sports and Sportradar emerging as dominant players. Martin Ross, a contributor to the podcast, notes the increasing investment in technology by both companies – Sportradar’s Q2 sports rights costs reached €106m – and how this is reshaping the acquisition of sports rights. Genius Sports CEO Mark Locke has also emphasized the transformative impact of tech spending on rights deals.
beyond data, the podcast examines the delayed finalization of television rights deals for the “Big Five” European football leagues (England’s Premier League, Spain’s LaLiga, Germany’s Bundesliga, Italy’s Serie A, and France’s Ligue 1). The reasons for the delays and the potential implications for broadcast revenue are discussed.
A lighter note comes with a report from Danish football, where a shipment of potatoes unexpectedly found its way onto the pitch during a match. The podcast briefly covers this unusual incident.
the podcast assesses the prospects for Major League Fishing (MLF) to gain wider traction and viewership. The discussion centers on whether the league can successfully expand its audience and attract significant media attention.
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Podcast Details:
Host: Catherine Davies
Contributors: The Samadi, Jonatha Rest, Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. CA ticks off top priority with Westpac deal
