SportBusiness Podcast Tackles Global Sports Industry’s Toughest Questions: FIFA, sky, and the Future of Broadcasting
London, UK – The latest episode of The SportBusiness Podcast dives deep into the most pressing issues facing the global sports industry, offering listeners a unique Q&A session with industry insiders. Hosted by Catherine Davies, the podcast features insights from Jonathan Rest, Imran Yusuf, Ben Cronin, and Duncan Griffiths Nashaniki as they dissect a range of listener-submitted questions.
From the commercial future of the FIFA Club World Cup to the viability of pay-TV sports models, the episode provides a extensive overview of current trends and challenges.
Key discussion points include:
FIFA Club World Cup Commercialization: The panel explores how FIFA plans to monetize the upcoming Club World Cup, considering weather it will be offered as a standalone product or integrated into broader sponsorship packages. This comes as recent reports highlight American Airlines joining as a regional partner for the 2026 FIFA World Cup, raising questions about existing sponsorships like Qatar Airways. The Viability of Pay-TV Sports: In the wake of Comcast’s sale of Sky Deutschland and other market shifts, the podcast addresses whether the customary pay-TV sports model remains a enduring business.
Domestic vs. Foreign Sports Content: A former head of Canada’s CRTC raises a critical question about nations that prioritize foreign sports content over their own domestic leagues, prompting a discussion on broadcasting policies and their impact on local sports development.
The Hundred Franchise Sales: With the release of SportBusiness’s comprehensive Global Cricket Report, the podcast also touches upon the status of the England and Wales Cricket Board’s (ECB) Hundred franchise sales, a topic of keen interest within the cricket community.
Listeners can subscribe to The SportBusiness Podcast on Apple podcasts, Spotify, and Amazon Music, and watch episodes on YouTube.
For those looking to gain deeper insights into the sports business world, SportBusiness.com is offering a 30% discount on monthly and annual subscriptions using the code SBPODCAST30.
Host: Catherine Davies
Contributors: Jonathan Rest, Imran Yusuf, Ben Cronin, Duncan Griffiths Nakanishi
Editor: Lumi
