Apple’s recent efforts to showcase the iPad’s creative capabilities have faced significant challenges. Last year, the company ignited a major controversy with its “Crush!” advertisement for the iPad Pro. This campaign led to a public apology from Apple CEO Tim Cook and the ad’s withdrawal shortly after its debut.
The advertisement, intended to represent a fusion of photography and digital design, was interpreted by many viewers in ways Apple seemingly did not anticipate. While Apple has not released an official statement regarding the ongoing discussion surrounding the ad, its continued presence on platforms weeks after its initial launch suggests a potential strategy of allowing public sentiment to subside.
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