Despite rising matcha prices due to high demand and limited supply, a prominent matcha coffee shop chain anticipates a potential price decrease in the future, though not in the immediate term.
Masahiro Nagata, co-founder of Matcha Tokyo, expressed to the BBC that the current market, where low-quality matcha is sold at inflated prices, is unsustainable. “At this time there is a boom and the demand is growing rapidly, but we believe it will calm down a little in two or three years,” Nagata stated, suggesting that the current pricing model for inferior matcha will eventually become unviable.
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Priya Shah – Business Editor
Priya Shah is a financial journalist and Business Editor at World Today News. She specializes in global markets, innovation, and economic trends, making complex business stories accessible to all readers. Priya’s reporting background spans top financial publications and startup hubs worldwide.
