(Shanghai) As the saying goes, “It is better to push it into the market if you don’t change it.” For MINI car owners, buying a MINI is just the beginning, and more fun is in the process of daring to modify, knowing how to modify, and falling in love with the modification. From July 11 to 13, these “dare to move” representatives brought their “civilian modified cars” and gathered in the trendy landmark “Wutong District” of Shanghai with their personalized models produced by MINI, demonstrating the creative and creative MINI modification culture, becoming the most outstanding “conspicuous bag” on the streets of Shanghai this weekend.
Officials take the lead in getting the trendy password
MININever define yourself. For commercially available mass-produced cars,MINIIt is not ruthless to change. Early1976Year,MiniThe first special edition model was launchedMini Limited Edition 1000. On this carThe “shaking your head” air conditioning air outlet, the shiny chrome-plated rearview mirror, and the front seats that can be tilted forward are all the results of “daring to move”. At that time, the development of special edition models of automobile brands was rare in the circle, and since thenMINIIt’s unstoppable on this road, for example, the co-branded model created by the designer of “mini skirt”, the Goodwood version jointly created with Rolls-Royce, and the “fastest in history”MINI JCW GP…There are countless classic works over the past few decades.
This year, MINI has carried forward the specialties of the “dressing blogger” in the car circle. The total number of special edition models launched in the Chinese market this year will exceed 10. Through the diversified combination of colors, materials, and personalized accessories, the “limited skin” and “skill equipment” are always available.
Folk masters take action and createMINISlash Life
In addition to many special edition models,MINIHe also created a series of unique “non-sale products”.MiniBefore its birth, there was never a brand in the automotive industry that could become such a distinct cultural symbol. For example, Mr. BeanDriving on the roof sofaMiniof“Famous scenes” inspired the classic “sole sofas overhead”MiniModification inspiration.
The fashion show is alsoMINIThe home court of modification.Paul·Smith26Type of colors and86Colorful stripes wrap the body,Directly transfer the brandLOGO“wear”HereMiniBody。David·BoyFixed“Mirror”Mini” Can be regarded asIn history“The most dazzling”mobile art installation.
This kind of drasticThe spirit of “dare to move” has also shown the phenomenon of “human transmission” in the fan community. In this “Dare to move”MINIAt the Congress,100Taiwan’s “civilian car modification” displaysMINIThe owner’s personality expression: “Triple Sides“Transformed into a “Sanbengzi” stall car, and interpret the multi-faceted life of interesting souls with a diligent and rich attitude; “Not stop”MINI“Holding a surfboard on his head and a motorcycle behind him, proclaiming a free and unrestrained attitude towards life; “EveryoneMINI“Use new electricMINI CooperDragging the camper van from the previous generation of models to tell the story of the inheritance and innovation of the brand…MINIFor car owners, “injust” is the real “serious thing”.
strength“Grade Edition” small steel cannon，You can run the track by changing it
Wonderful thoughtsyesMINIExternal expression of the trackstrengthIt’s hiddenAncestral genes。Early60Era,JCWThe originator of the brandJohn CooperJust putMiniIt was transformed into the “triple crown” of the Monte Carlo Rally.6Nürburgring, the month just ended24In the hourly endurance race, a brand new equipped with the original powertrainMINI JCWIt was only limited modification and got off the track, and it did not disappoint everyone’s expectations and came to the podium for the third consecutive year. This sub-track bloodline also encourages many performance car players to make themselves lacking4Mi’s car is converted into a dream car; especiallyMINI JCWThe owners are even more lucky. They don’t need to make big moves and can get a “race version” small cannon by upgrading in a small amount.
Thanks toMINIOpen brand culture,The product characteristics of “salt or sweet” and the love of many fans,MINIThe modification and supporting ecosystem has developed into a rich and diverse creative community, from special modifications produced by top accessories manufacturers to special modificationsMINIThere are all kinds of modification shops. From power system, exterior kit, interior decoration to classic car renovation, there are a large number of modification options in each aspect to meet the personalized needs of different car owners.
Whether it is“Official reform” or “civilian reform”, MINIAlways use oneThe courage to break the rules and express one’s personality continuously expand the small carthe boundary.INThe future is exciting only if “dare to move”!
