Amazon’s Prime Day sale is live until July 11, but shopping now might be your best bet if you’re on the lookout for new tech from brands such as Apple. This time of the year brings many discounts from Amazon that come in handy, as Apple rarely does discounts of its own. Not only can you save on a new laptop, tablet, or other gear, but you can also score Beats audio gear for less right now.
Been eyeing that iPhone or MacBook upgrade? Now is a great time to go forward with it. Prime Day has significant discounts on a bunch of different Apple’s product lines, including discounts on the latest Apple Watches and AirPods. If you’re concerned about tariffs with the 90-day pause expected to end soon, you can grab these deals right now and potentially save some cash on your purchase.
To help you find the best deals for your money, CNET’s shopping experts are working around the clock to find the best Apple deals this Prime Day. We’re keeping track of the best bargains from Amazon and from other retailers, including Best Buy and Walmart, which are running their own counter sales.
Below, we’ve listed the best discounts you can shop right now on Apple laptops, smartwatches, tablets and earbuds. Be warned, though: Apple products tend to sell out quickly when they’re on sale. If you see a deal you like, make your purchase before time runs out.
Best Prime Day Apple deals
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The M4 MacBook Air is the latest model in Apple’s lightweight lineup, and it’s our overall favorite laptop on the market right now. The basic model comes with 16GB of RAM and 256GB of storage, with plenty of more advanced configurations also on sale.
The latest AirPods with active noise cancellation are dust-, sweat- and water-resistant, perfect for all your summer adventures. Even the spatial audio works with compatible content in supported apps.
This 2025 iPad is the latest model in Apple’s flagship lineup and our top pick for the overall best tablet of 2025. It features an 11-inch display, 12-megapixel front and rear cameras, Wi-Fi 6 support and an updated A16 processor.
Apple’s latest wearable is our top smartwatch of 2025 and you can grab it at a record-low price of just $299 right now. This GPS model has a 42mm Always-On Retina display and all the top fitness and connection features you’d expect from our highest-recommended model.
This Apple Pencil Pro is $30 off and pairs perfectly with your compatible iPads to draw, take notes and more. This Pro version is more precise and use gestures and haptic feedback for a better user experience. Plus, it attaches magnetically for wireless pairing and charging.
More Apple Prime Day sales and deals
- Apple AirPods Max (USB-C): $430 (save $119). These premium over-ear headphones boast top-of-the-line sound and noise-canceling capabilities.
- Apple AirPods Pro 2: $149 (save $100). Though they’re a few years old, these 2023 AirPods are still some of the best earbuds on the market.
- Apple Watch SE (2nd gen): $169 (save $80). The 2nd-gen SE has the same performance as the Apple Watch 8, for less money.
- Apple iPad Pro M4 (11-inch): $899 (save $100). With a cutting-edge M4 processor, this advanced iPad is the best tablet out there for power users.
- Apple iPad Pro M4 (13-inch): $1,187 (save $112). This excellent model also has a sizeable discount; get it for its larger display.
- Apple iPad Air M3 (11-inch): $479 (save $120). Apple’s latest lightweight tablet is our top pick for students. Combine it with a keyboard case for the best user experience.
- Apple iPad Mini A17 Pro: $379 (save $120). This tiny tablet is perfect for travelers and it’s returned to an all-time low price.
- Apple MacBook Pro M4 (14-inch): $1,429 (save $170). A stunning display, powerful hardware and next-gen M4 chip make this the most advanced laptop in Apple’s lineup.
- Apple MacBook Air M4 (15-inch): $1,049 (save $150). We highlighted the M4 MacBook Air above, but this 15-inch display may be a better choice for those who prefer a larger screen.
- Apple iMac, 24-inch: $999 (save $400). If you’re looking for a desktop computer, the iMac has a beautiful design and excellent performance.
- Apple AirTags, 4-pack: $65 (save $34). Keep track of your wallet, keys, luggage or all three and more with this convenient four-pack.
- Apple 35W dual USB-C power adapter: $39 (save $20). Power up two devices at the same time, including your iPhone, iPad, AirPods or MacBook Air.
- Apple Watch Solo Loop: $15 (save $34): Grab the simple yet comfortable Solo Loop at a discounted price for your Apple Watch with this deal on Woot.
- Apple M4 Mac mini 256GB: $500 (save $99): Our M4 Mac mini review speaks highly of this compact computer with powerful internal hardware. And at a discounted price, it’s easier than ever to recommend. Click the on-page coupon to get the full savings.
- Apple Watch Ultra 2: $650 (save $249). This is the best Apple Watch for adventure enthusiasts who would love to have a smartwatch with solid battery life.
- Apple iPad Air M3 (13-inch): $679 (save $120). Apple’s larger iPad Air with the latest M3 chip is also on sale for Prime Day, currently at its all-time low price.
- Beats Solo 4: $98 (save $102). These headphones are compatible with Mac and Android, offer superior sound and come in four colors.
- Beats Studio Buds: $90 (save $80). These sweat-resistant earbuds offer noise canceling, spatial audio and up to 36 hours of listening time.
- Beats Pill Bluetooth speaker: $98 (save $52). Listen to your favorite music with crisp definition with this waterproof Bluetooth speaker that has a battery life of up to 24 hours.
Does Apple offer Prime Day sales?
It’s important to note that while the Apple Store doesn’t run sales for Amazon Prime Day (and rarely offers discounts outside of educational promos), deals on Apple devices and accessories can be found from authorized retailers like Amazon during this sale.
The best deals typically accompany major events. In addition to Amazon’s Prime Day sales, you can also find discounted Apple products in competing sales from other retailers, including Best Buy and Walmart, making it an excellent time to shop for Apple sales on several devices. If you’re looking to spend less, try forgoing the latest releases. You’ll find bigger discounts on previous-generation models or refurbished devices.
Should I shop deals on Apple products for Prime Day?
Prime Day sales have officially kicked off today, July 8, and you can grab these deals right now. There are plenty of deals currently live for Prime Day, including some of the best prices we’ll see all year. If you’ve been waiting on a purchase, Prime Day brings a good opportunity to make it. You can always wait for the Black Friday sales later in the year, but there’s no way to tell if the same discounts will reappear then.
Although Amazon has some of the best offers right now, the sales aren’t limited to just one retailer. There are also plenty of non-Amazon retailers that’ll keep their sales rolling through mid-July, often directly competing with Amazon Prime prices.
How does CNET select the best Prime Day deals?
Our team of expert shoppers and deal hunters has spent years helping buyers understand which major sales and deals are legitimately good and which are more routine. That includes Black Friday, Prime Day, Memorial Day and countless other shopping events. We’ve gotten good at weeding out scams and superficial deals on tech of every kind, so you see only the best offers, including Apple deals.
At CNET, we look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.
- Real discounts mean exactly that. We look at the price history for that product to make sure no manufacturers are inflating prices to make the discount seem more substantial than it is.
- Quality reviews are important for any product, but especially for deeply discounted items. Upgrading your tech can be a big investment, and the discount won’t be worthwhile if you don’t get enough mileage out of it.
- Remaining sale time is a huge part of our vetting process. If a deal is likely short-lived or limited to remaining stock, we’ll let you know upfront — so you’re not disappointed if you check back later and find it’s gone.
