Telset.id – Smartfren officially launched “Sarah”, an artificial intelligence -based virtual assistant (AI) who is ready to serve customers 24 hours a day, 7 days a week. This launch is part of Smartfren’s commitment to improve customer experience through an efficient and easily accessible digital solution.
Sarah is designed as an interactive chatbot that can be accessed via WhatsApp (0888-1212-888), the Mysmartfren application, and the official Smartfren site. This virtual assistant is able to provide more responsive, active, and solutive services for customers.
Director & Chief Commercial Officer of Xlsmart, David Arcelus Oses, said, “Sarah is not just a chatbot, but Smartfren’s representation as a digital friend who is always ready to help. With this service, Smartfren users can get information and assistance more quickly and efficiently.”
Sarah is supported by genai technology that continues to learn, so that her ability will be more accurate over time. This virtual assistant can answer various customer questions, ranging from quota checks, package information and bills, to promo product information.
Sarah’s main feature
Sarah offers several advantages as virtual assistants:
- 24/7 service without queues
- Fast and accurate response
- Understand the personal needs of the customer
- Learning skills continue to increase
- Easy access through various platforms
Sarah’s launch is in line with the development of AI technology in various sectors. Like Apple who is considering the acquisition of AI startup to strengthen the series, or Ant International which launches AI -Based Financial Services.
Smartfren invites all customers to try to interact with Sarah starting July 8, 2025. This service is supported by the XLSmart network which is strengthened by more than 200 thousand BTS, with the majority of BTS 4G, as well as optical fiber networks spread throughout Indonesia.
