Home » Business » ACCC accuses popular sunscreens of greenwashing 'reef friendly' claims – Australian Broadcasting Corporation

ACCC accuses popular sunscreens of greenwashing 'reef friendly' claims – Australian Broadcasting Corporation

Sunscreen Brands Face Greenwashing Allegations

Major sunscreen brands in **Australia** are under scrutiny for allegedly misleading consumers with “reef friendly” claims. The **Australian Competition and Consumer Commission (ACCC)** is taking legal action, raising concerns about environmental marketing.

ACCC Investigation

The **ACCC** is accusing several popular sunscreen brands of greenwashing, specifically regarding their “reef friendly” claims. This action follows growing concerns about the impact of sunscreen chemicals on coral reefs.

Legal Action Commenced

Legal action has been initiated against the owner of **Banana Boat**, among other brands. The core issue revolves around whether the “reef friendly” labels accurately reflect the products’ environmental impact.

Industry Response

Major sunscreen brands are preparing to defend themselves against these greenwashing claims. They argue that their products meet certain environmental standards and that their marketing is not misleading.

Environmental Impact Concerns

The accusations highlight broader worries about sunscreen ingredients and their effects on marine ecosystems. Some chemicals commonly found in sunscreens, such as oxybenzone and octinoxate, have been shown to contribute to coral bleaching, even at low concentrations (EPA, 2021).

Political Developments

In other news, **Australian** Prime Minister **Anthony Albanese** has dismissed claims that former U.S. President **Donald Trump** insulted him. Separately, the Reserve Bank of **Australia** is expected to consider slashing interest rates.

International Affairs

Former U.S. President **Donald Trump** is scheduled to host **Benjamin Netanyahu** for talks next week, as the **United States** continues to push for a ceasefire in **Gaza**.

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