CamperLab’s Debut Runway Show Dazzles in Paris
CamperLab, the experimental offshoot of the Spanish footwear brand, recently unveiled its debut runway show during Paris men’s fashion week. The presentation, a bold step into ready-to-wear, offered an unforgettable experience, merging fashion with a Berlin nightclub ambiance.
A New Vision Unveiled
Under the creative direction of Achilles Ion Gabriel, CamperLab is expanding its horizons. The brand, aiming to establish itself as a comprehensive fashion label, introduced a new logo and monogram during the show. The event itself took place in a car park, aiming to bring the label’s innovative vision to life.
Atmosphere and Inspiration
The show’s setting drew inspiration from Berlin’s vibrant nightlife, featuring dim lighting and smoke effects. The musical backdrop, curated by Pandora’s Jukebox, enhanced the immersive experience. The ready-to-wear collection explored the personalities of those who would wear the clothes.
A Cast of Characters
The casting for the show stayed true to CamperLab’s experimental roots. The brand featured a diverse group of individuals, including street-cast talents and cultural influencers. The diverse lineup included Berlin-based musician Lia Lia, RuPaul’s Drag Race star Gigi Goode, American rapper Matt Ox, French music producer Coucou Chloe, Berghain bouncer Sven Marquardt, and actress Raya Martigny, who closed the show.
First CamperLab show was so good. Loved the space, the clothes and the casting. Big congrats to Achilles and team 👏 pic.twitter.com/D6G5Uu2mOa
— Joelle Dinnage (@joelledinnage) February 18, 2024
“The footwear was eye catching, especially a spiky sneaker model with the underfoot embedded in the soles. The red crocodile-embossed cowboy boots looked fiery as well,” the source stated.
Fashion Forward
Footwear stole the spotlight, especially a sneaker design with spikes integrated into the soles. Furthermore, the collection included fiery red crocodile-embossed cowboy boots. High fashion’s creative exploration is booming, with the global luxury goods market reaching $362 billion in 2023 (Statista).
Looking Ahead
This debut suggests an expansive future for CamperLab. By stepping into new categories and curating a unique atmosphere, the brand is staking its claim in the fashion industry. The daring show and the notable collection point toward an ambitious plan for the brand’s future.
