GMMTV and Pocky Launch “GMMTV Pocky Idol” to Discover New Talent
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Thailand’s GMMTV, a leading content producer, has partnered with Thai Glico Company, the maker of Pocky, to introduce the ”
GMMTV Pocky Idol” project. This initiative aims to discover and nurture the next generation of talented individuals ready to make their mark in the entertainment industry. The launch event took place on June 17, 2025, at Sam Yan Town shopping center in Bangkok.
Project Overview
The “GMMTV pocky Idol” project seeks confident and expressive individuals who are eager to step outside their comfort zones and fully embrace a career in entertainment. The selection process involves multiple stages, with the final two winners each receiving 50,000 baht and a contract with GMMTV. A “Popular Vote” award of 20,000 baht will also be granted.
The launch event featured performances by GMMTV artists such as Jasp.er, felzz, and Portrai, among others. Hosts Got Ji Touch and Leo Sessey welcomed executives Sathaporn Panitpong, CEO of GMMTV, and Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., who shared insights into the project’s goals and the qualities they seek in potential idols.
Did You Know? Pocky, first produced in 1966 by Glico, is a chocolate-covered biscuit stick that has become a popular snack worldwide, particularly in Asia. Glico’s website highlights its global reach.
Event Highlights and Artist Performances
The event included performances from various artists, including the boy group “Jasp.er” from Riser Music, known for their songs “Sadistic” and “Take It Off,” as well as “Candidate.” Junior-Mark also performed “Trial Love.” Sugar-Film showcased their talents, adding to the event’s vibrant atmosphere.
Artists shared their experiences and techniques for discovering personal potential,aiming to inspire the next generation of entertainers. New actors such as C-Kene, Almon-pro Group, and Shogun-Aston also participated, encouraging young people to showcase their talents in singing, acting, and dancing.
Application Details
Interested individuals can find application details on all GMMTV platforms or by searching #GMMTVPOCKYIDOL. Applications are open from June 17 to August 25.
Eligibility Requirements:
- Applicants must be 15-24 years old (born between 2001-2010).
- Applicants under 20 must have parental consent.
- Applicants should possess a good personality, capability, bravery, expressiveness, and self-confidence.
- Applicants must not be under contract with any other entertainment entity.
Application Process:
- Complete the application form at www.gmmtvpockyidol.com and attach photos and video clips.
- Provide clear, unedited photos taken within the last six months: a half-body shot and a full-body shot.
- Upload video clips to YouTube as unlisted videos and include the links in the application form.
- Introduction clip: maximum 1 minute.
- Talent clip: 1-2 clips, maximum 2 minutes each.
- Applicants under 20 must attach parental consent documents, downloadable from the application website.
Pro Tip: Ensure your video and photo submissions are high quality and accurately represent your talents and personality to stand out from other applicants.
The Rise of Talent Search Programs in Asia
Talent search programs have become increasingly popular in Asia, providing platforms for aspiring artists to gain exposure and launch their careers. Shows like “Produce 101” and “The Voice” have seen significant success, attracting large audiences and producing top-charting artists. These programs frequently enough combine elements of competition, mentorship, and public voting, creating a dynamic and engaging viewing experience.
The “GMMTV Pocky idol” project taps into this trend, offering a unique opportunity for young Thai talents to break into the entertainment industry. By partnering with a well-known brand like Pocky, GMMTV aims to reach a wider audience and attract a diverse pool of applicants.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is the GMMTV Pocky Idol project? | A collaboration between GMMTV and Thai Glico co.,Ltd. to discover new talent for the entertainment industry. |
| What are the age requirements? | Applicants must be between 15 and 24 years old (born between 2001 and 2010). |
| how do I apply? | Fill out the application form on www.gmmtvpockyidol.com and attach photos and video clips. |
| What prizes are awarded? | Two winners will each receive 50,000 baht and a contract with GMMTV. |
| When is the application deadline? | Applications are open from June 17 to August 25, 2025. |
What qualities do you think are most important for success in the entertainment industry? How do talent search programs impact the careers of aspiring artists? Share your thoughts in the comments below!
