David Beckham Launches BEEUP Honey-Powered Snacks at Target
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Global icon David Beckham and entrepreneur Shaun Neff have launched BEEUP, a new line of honey-infused snacks now available at Target stores nationwide. This next-generation snack aims to provide a wholesome, nutritious option for families seeking natural energy.
The Buzz About BEEUP: Beckham’s Honey-fueled Venture
Beckham’s passion for beekeeping sparked the creation of BEEUP, a snack brand leveraging the health benefits of honey. The line promises a non-GMO, additive-free option to conventional children’s snacks, offering a boost of Vitamins A, C, and E.
Did You Know? Honey contains antioxidants and has antibacterial properties, supporting both immune and digestive health.
According to a 2023 study published in the *Journal of Functional Foods*, honey’s unique composition contributes to its potential health benefits, including wound healing and cough suppression [1].

“beekeeping started as a hobby with my sons, but quickly grew into a deep thankfulness for honey as a powerful superfood that provides natural energy,” Beckham stated. “I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks.”
What Makes BEEUP Different?
BEEUP distinguishes itself from other snacks through its commitment to natural ingredients and the exclusion of synthetic additives. The snacks are positioned as a healthier alternative in the often sugar-laden children’s snack market.
Shaun Neff, Beckham’s partner in this venture, noted that his initial conversation with David revealed a deep passion for beekeeping and honey, which presented a unique possibility to create a brand centered around real honey and active lifestyles.

The snacks are available at Target stores and on the BEEUP website for a suggested retail price of $4.99.
Beckham’s Beekeeping Journey
Beckham’s interest in beekeeping is well-documented, with frequent social media posts showcasing his hives and honey harvests. In 2023, he even gifted King Charles III a jar of his homemade honey, sparking a conversation about their shared interest in beekeeping, according to a recent article in TIME [2].
Pro Tip: Consider incorporating local honey into your diet for its potential allergy-reducing benefits.
BEEUP: Key Features
| Feature | Description |
|---|---|
| Main Ingredient | Honey |
| Health Benefits | Natural energy, antioxidants, vitamins A, C, and E |
| Key Attributes | Non-GMO, no synthetic dyes or artificial flavors |
| Availability | target stores and BEEUP website |
| Price | $4.99 (MSRP) |
The Enduring Appeal of Honey
Honey has been valued for centuries for its natural sweetness and potential health benefits. Ancient civilizations, including the Egyptians and Greeks, used honey for medicinal purposes and as a food source. Today, honey remains a popular ingredient in various culinary applications and is recognized for its antioxidant and antibacterial properties.
The global honey market is expected to continue growing, driven by increasing consumer awareness of its health benefits and the demand for natural sweeteners. According to a report by Mordor Intelligence, the honey market is projected to reach $11.47 billion by 2029 [3].
Frequently Asked Questions About BEEUP
- what exactly are BEEUP snacks?
- BEEUP snacks are a new line of snacks powered by honey, created by David Beckham and Shaun Neff, designed to be a wholesome option for active kids and families.
- Where can I buy BEEUP honey snacks?
- BEEUP snacks are currently available at Target stores across the United States and online through the BEEUP website.
- What are the health advantages of BEEUP snacks?
- BEEUP snacks are non-GMO, free from synthetic dyes and artificial flavors, and provide a source of Vitamins A, C, and E. They are also powered by honey, which contains antioxidants and antibacterial properties.
- Why did David Beckham decide to launch BEEUP snacks?
- David Beckham’s passion for beekeeping inspired him to create BEEUP snacks, with the goal of offering a natural energy source for active kids and families.
- Are BEEUP snacks suitable for all age groups?
- Yes, BEEUP snacks are designed as a better-for-you energy booster suitable for all ages, not just children.
What flavors of BEEUP snacks are you most excited to try? How do you plan to incorporate more natural sweeteners like honey into your family’s diet?
Disclaimer: This article is for informational purposes only and dose not constitute medical advice. Consult with a healthcare professional before making any dietary changes.
Share your thoughts on BEEUP snacks in the comments below and spread the buzz!