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Primark Seeks Marketing Planner to Drive New Store & Franchise Success Globally
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Global fashion retailer Primark is seeking a highly motivated and experienced Marketing Planner to join its Marketing Operations team. This pivotal role will be instrumental in developing and implementing a global framework and operating model to support new store openings across existing and new trading markets, and also supporting franchise partners. The ideal candidate will be passionate about creating maximum customer joy while optimizing costs.
Key Responsibilities for the Marketing Planner
The Marketing Planner will be at the forefront of Primark’s expansion efforts, responsible for designing and implementing a fit-for-purpose store opening strategy with a centrally managed blueprint.This involves creating and establishing an operating model that manages and delivers new store openings and market launches to meet current and future business requirements. A deep understanding of all areas of the store opening program, its stakeholders, resources, risks, and issues is crucial.
The role also requires scoping, agreeing, and implementing the infrastructure and relationships needed to deliver the appropriate operating model, including accountability for planning, resourcing, risk and issue management, budget management, and vendor relationships. The Marketing Planner will develop a blueprint for how Primark communicates its brand launch in new markets, working alongside key stakeholders such as Brand, Marketing Comms, Marketing Operations, Insights, External Affairs, and Internal Comms.
Did You Know? primark currently operates in 16 countries across Europe and the United States, with plans for continued expansion.
Ensuring Brand Consistency and Customer Engagement
As the day-to-day contact for all in-country questions regarding the execution of a Primark store opening, the Marketing Planner will consult from the center, ensuring consistency in how the brand shows up and how customers are engaged, regardless of location. Working with global teams, the planner will define the process for regional teams and how they will activate the brand, excite local customers, and drive hype around store openings.
The Marketing Planner will also own and manage the central critical path for the customer team, including Insights, Brand, Marketing Ops & comms needs around new store openings & market launches.
Qualifications and Experience
Primark is looking for candidates with 3+ years of professional experience as a Planning Manager, with experience in marketing, specifically in a retail environment, being highly desired. Strong experience in strategic planning, organization, designing, and implementing programs and operating models that deliver the needs of the business in cross-border or multinational businesses is essential.
A proven track record of project managing complex, cross-functional projects while maintaining an efficient plan, tracking issues, and proactively communicating progress is also required. Experience working with a geographically dispersed team and managing external vendors is desired. Candidates should also demonstrate the ability to analyze and constructively challenge working methods to create improvements in processes and results, using initiative to propose new directions, solutions, and concepts.
Pro Tip: Highlight your experience with international marketing campaigns and your ability to adapt strategies to different cultural contexts in your application.
Benefits of Working at Primark
Primark values its employees and offers a comprehensive benefits package, including healthcare, pension, and potential bonuses. Employees also receive 27 days of leave, plus bank holidays, with the option to buy 5 more. Additional benefits include tax saver tickets, a fitness center, and a subsidized cafeteria. Flexible working options are also available.
