The Portuguese Cup Generali Tranquility, from its initial matches to the final showdown, has been lauded as one of the best editions ever. This assessment, according to Generali tranquility Executive President Pedro Carvalho, is justified by the thrilling journey of teams from lower leagues and the highly anticipated derby in the final.

Generali Tranquility’s association with the Portuguese Cup emphasizes fair play, a message that resonated strongly during the final. The campaign for the final was very aligned with Sporting and Benfica, reflecting the insurer’s colors. The company’s future involvement will depend on how things go next year, how it culminates.

Carvalho noted, Admittedly, we can grab this message that we are all rivals equal. It is indeed possible until the motto for the Portuguese Cup.

Fair Play in Action: A Unified Fan Experience

despite the separation of team supporters in the stadium to prevent disturbances, a spirit of camaraderie prevailed.Barbecues and refreshments fostered a sense of community. Generali Tranquility reinforced this atmosphere by creating identical leisure spaces for both fan zones, staying true to their fair play motto.

• Dedicated buses, branded with event themes, transported fans.
• The Benfica zone featured buses leaning towards red, while the Sporting zone favored green.
• Gifts and activities, such as face painting, were available to all fans without distinction.

We saw Benfica fathers and Sporting mothers and vice versa picking on the floor and kids each of your club
pedro Carvalho, Executive President of Generali tranquility

A Genuine Portuguese Celebration

The reception areas were filled with families and friends enjoying the sunshine, stoves, tables, and refreshments. Sportinguista rui Botte observed, This conviviality is missing us. There is a different energy. The least crucial is the game. Just look around us-there is no one to the mobile phone. It’s a very genuine celebration, very Portuguese.

The concept of respect was frequently mentioned by supporters, reflecting Generali Tranquility’s message. Lucilia Lopes, a Sporting fan, emphasized, We have to know how to respect the differences. Guilherme Cardoso added,The most special is Benfica to be here. But we have to face football respectfully.

Benfiquista Vítor Silva, surrounded by family and friends from both clubs, echoed this sentiment: This party is to have fun, eat and drink. team Boinas,a group of Sporting supporters,arrived early with equipment to enhance the convivial atmosphere.

Harmony and Fair Play: The Campaign’s Impact

Nuno Rolo highlighted the importance of friendship, stating, The important thing is to know how to be, because football is better treating everyone as friends. Pedro carvalho noted the harmony among supporters, Benfica fathers and Sporting mothers and vice versa to picnic the floor and kids each of his club.

The Generali Tranquility campaign promoted this very civilized habitat thru various initiatives. One such initiative featured Toni and Sá pinto, iconic figures from Benfica and Sporting, respectively, in a symbolic embrace. Sá Pinto is a well-known fortinguista and Toni is a history of Benfica. These two figures are spectacular together, Carvalho said.

Another action involved former Sporting captain Daniel Carriço and prominent Benfiquista Silvio, who were born in the same year and faced with young people. And giving that symbolic hug, exchanging the coats… It’s hard to make a larger statement of fair play!