Asken and Pikmin Bloom Team Up to Tackle Step shortages
TOKYO – May 24, 2025 –
In a bid to address declining health trends, Asken and Pikmin Bloom have joined forces to encourage increased physical activity, focusing on the critical importance of daily steps. This collaboration, announced on May 22, will feature an event called “Official Party Walk”, designed to help users improve their health. Experts believe that this initiative, focusing on daily health, will be accomplished.
Asken and Pikmin Bloom Team Up to Tackle Step shortages
Published: May 24, 2025
Asken Co., Ltd. has partnered with Niantic and Nintendo’s popular smartphone app, Pikmin Bloom, to launch a collaborative event aimed at boosting physical activity. The announcement, made on May 22, highlights a shared mission to address the concerning lack of daily steps among the japanese population.
Official Party Walk Event
The centerpiece of this collaboration is the “Official Party Walk” event, a limited-time engagement where Miki from Asken makes an appearance within the Pikmin Bloom app. This event, designed to encourage users to get moving, runs from 10 a.m.on May 22 to 10 a.m.on May 28.
The Pikmin bloom Phenomenon
Pikmin Bloom, jointly developed by Niantic and Nintendo, has gained popularity for its innovative approach to making walking enjoyable. The app allows users to grow seedlings into Pikmin companions as they walk, effectively gamifying daily exercise. Users can also record their daily steps and capture photos, creating a thorough record of their activity.
Did you know? Pikmin Bloom leverages augmented reality (AR) technology to overlay the Pikmin world onto the real world, making walks more engaging and interactive.
Addressing the Step deficit
The collaboration stems from a shared concern about the insufficient number of steps taken by many Japanese individuals. Government data underscores this issue.
The Ministry of Health,Labor and Welfare’s “Physical Activities and Exercise Guide for Health Promotion” states that the recommended daily number of steps for adults is 8,000.
Ministry of Health, Labour and Welfare
However, the reality falls short of this advice.
The 2023 National Health and Nutrition Survey shows that the average for men is 6,628 steps and only 5,659 steps for women.
2023 National Health and nutrition Survey
Asken hopes that by partnering with Pikmin Bloom, they can motivate more peopel to reassess their exercise habits and dietary choices, particularly as the summer months approach.
pro Tip: Set daily step goals within the Pikmin Bloom app and track yoru progress. Celebrate milestones to stay motivated and make walking a regular part of your routine.
Stay Informed
For more detailed details and the latest updates on the event, individuals are encouraged to visit the official websites of both the Asken app and Pikmin Bloom, as well as their respective social media channels.
