Bugatti Opens New Design Studio in Berlin
Berlin — May 21, 2024 —
Bugatti, the luxury hypercar maker, has inaugurated its new design studio in Berlin. The studio, located in a historic building, showcases Bugatti’s commitment to blending heritage with cutting-edge technology. This strategic move solidifies the brand’s position at the forefront of automotive innovation. The design studio welcomes global creators and clients, signaling a progressive future.
Bugatti drives into the Future with New Berlin Design Studio
Berlin – Bugatti,the iconic hypercar manufacturer,has inaugurated a new design studio in Berlin,signaling a bold step into the future of automotive innovation [[1]].
Key Takeaways
- Bugatti’s new Berlin studio spans 1,100 square meters, blending ancient charm with high-tech capabilities.
- The studio utilizes VR head-tracking for millimeter-precise design, replacing traditional clay modeling.
- The Berlin location will serve as a crucial link between engineering breakthroughs and aesthetic expression, working in conjunction with Bugatti’s production base in Molsheim, France, and Rimac’s campus in Zagreb, Croatia [[3]].
- The space welcomes global clients and creators to collaborate on shaping the next era of Bugatti design.
A Fusion of Heritage and High-Tech
The Bugatti Design Studio, situated in a revitalized 1,100-square-metre former 1920s power station, marries the brand’s rich heritage with cutting-edge technology to redefine luxury performance. The location in Berlin places Bugatti in one of Europe’s most dynamic creative hubs [[2]].
Did You Know?
The building housing the Bugatti Design Studio onc powered Berlin’s industrial heart. Now, it’s powering the future of automotive design.
The studio is equipped with state-of-the-art tools, including virtual-reality head-tracking systems. These systems enable Bugatti’s designers to explore and refine vehicle designs in an immersive 3D environment, achieving digital precision previously unattainable with traditional clay modeling.
A Global Design Hub
the Berlin studio hosts a diverse team of designers from 22 countries, fostering a collaborative environment that encourages innovation and creativity.
Preserving the Past
Bugatti has meticulously preserved the building’s original architectural features, including historic ceramic tiling and cast iron staircases. This commitment to preserving the past underscores bugatti’s respect for its heritage.
A Stage for Bespoke Design
More than just a workspace, the studio serves as a venue for clients to actively participate in Bugatti’s bespoke design process. This hands-on approach ensures that each vehicle reflects the unique vision and preferences of its owner.
The Spirit of Bugatti
To be a Bugatti, each model must be infused with the spirit of its incomparable heritage.
Frank Heyl, Director of Design at Bugatti
Mr. Heyl added, This new studio is crafted to nurture that spirit.
Frequently Asked Questions
- Where is the new Bugatti Design Studio located?
- Berlin, Germany.
- What technology does the studio use?
- VR head-tracking for precise 3D design.
- What is the studio’s purpose?
- To shape the future of Bugatti design with global collaboration.
Pro Tip
Luxury car brands often use design studios in major cities to attract top talent and stay ahead of design trends. Berlin’s vibrant arts scene makes it an ideal location.
