A Sparkling Collaboration

Ariana Grande continues her partnership with Swarovski, showcasing a vibrant, 1960s-inspired collection. From the Wicked press tour to her short film Brighter Days Ahead, Grande has consistently adorned herself with Swarovski jewels, solidifying her role as a muse for the brand.

“Mathemagical”: A Kaleidoscope of Color

Swarovski’s Spring/Summer 2025 collection, dubbed “Mathemagical,” marks a departure from the old Hollywood glamour of previous capsules. shot by Mert and Marcus, the campaign embraces youth, fashion, and pop culture. The collection draws inspiration from the concept of Metamorphosis, channeling a 1960s aesthetic with Glinda-esque pastels and monochromatic moments.

130 Years of Radiance

As Swarovski celebrates its 130th anniversary, the “Mathemagical” collection bridges the brand’s rich history with a forward-looking vision. Creative Director Giovanna Battaglia Engelbert sees Grande, an Oscar nominee, as embodying both beauty and boldness.

I’m intensely drawn to pop culture and the role of jewellery within it. It has the power to transform not just how you look, but how you feel.

Giovanna Battaglia engelbert, Creative Director, Swarovski

Engelbert envisions Swarovski’s new jewelry culture as high-impact, fresh and sharp, with each piece symbolizing radiance, movement and joy.

Grande’s Creative dream

Grande, who co-collaborated on a previous Swarovski collection, expressed her enthusiasm for the partnership.She told ELLE UK that her creative partnership with Swarovski has been a dream.

Continuing this creative journey with Giovanna [Battaglia Engelbert] and Swarovski has been such a dream. From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression, and I’m so grateful to continue creating magic together!

Ariana Grande

A Palette of Vibrant Colors

The “Mathemagical” collection introduces fresh lilac shades across several Swarovski lines, including Millenia, Idylla, culcis, and Chroma. Grande herself lauded the collection’s uplifting spirit.

I love the Metamorphosis storyline of this new Spring-Summer 2025 campaign.Styled in a palette of vibrant colours and radiant crystal jewellery, this campaign felt truly uplifting and joyful.

Ariana Grande

Explore the Collection

• Millenia: Classic cuts in new,refreshing colors.
• Idylla: Nature-inspired designs with delicate crystal detailing.
• Culcis: Bold,statement pieces for a modern look.
• Chroma: Geometric designs with vibrant crystal combinations.