Tomorrow is Halloween again. Every year this festival offers banks and savings banks a wide range of opportunities for attractive marketing measures. Also digital in times of Corona.
Marketing ideas for Halloween.
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Traditionally, the Bank Blog delivers free marketing ideas every year on Halloween. Still only a few institutes use this event, which is popular with young and old, for customer loyalty or to promote their brand. It is precisely such festivals that are able to brighten up the “dusty image” of the banks and savings banks.
Due to the pandemic, Halloween parties are a no-go this year. It is likely that significantly fewer children will move from house to house to encourage residents to hand out candy with the slogan “Trick or Treat” or some other Halloween rhyme. And this despite the fact that masks are an integral part of the Halloween custom that has been popular in Germany for many years.
Nevertheless, even in times of social distance, there are various digital possibilities to use Halloween as an occasion for a special marketing campaign. I am introducing you to five of them today.
1. “Dress up” your website
Place funny scary elements and graphics on your website and in your social media accounts. If you have merchandising products from your bank or savings bank (yes, they actually exist), create a special Halloween edition that you can sell online (and of course in your branches).
2. Award the best Halloween costume
Run an online costume competition to see who has the prettiest, scariest, or funniest Halloween costume. Use your website or even better your (hopefully existing) social media channels. Instagram, Facebook or TikTok are particularly suitable.
Entrants can post a photo or 10 second video of themselves and either a jury or the network can choose the winner (s). If you decide in favor of the network, likes or comments can be used for evaluation.
By using hashtags in your contest, contestants can post their entries on their own social accounts and help your contest reach a wider audience.
Children especially love Halloween, but also many young people and adults celebrate with them.
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3. Do a digital pumpkin search
To do this, hide pumpkins on different pages of your website and ask the participants to find them. If all pages on which pumpkins are hidden have been successfully called up, a participation form to be filled in will open automatically. This gives you additional points of contact with customers and non-customers.
Hide the pumpkins on the “strategic” pages of your website, the ones that your visitors should see and read. Of course, it is important to have relevant tips and advice on where to look.
The whole thing requires a bit of programming effort, but it should be manageable.
4. Create your own Halloween content
Halloween is a great event to create your own content:
- Show,
- Pictures,
- Videos,
- Stories,
- etc.
Don’t feel too sorry for yourself to come off as funny or silly. The goal is to get people talking about you and your actions. Virality is the keyword.
Digital places where you should be active are your company blog (which you hopefully have had for years) and your social media profiles.
Halloween is also suitable for creative guerrilla marketing.
5. Offer Halloween products
How about a special Halloween product that is only available online? For example a Halloween customer card.
Or a “horrible, terrifying” discount on a particular product that is bought online that day, like the Halloween Loan?
There are no limits to your creativity and you can directly combine marketing and sales.
Does your institute already carry out special campaigns on Halloween?
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If so, I look forward to a report for the Bank Blog.
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