$5 billion “at risk”… a new coup for Twitter in the days of Musk

newspaper "Financial Times" American inside "All of the major brands they represent have suspended spending on the platform Social mediaciting dismay at Musk’s approach to content policing and his decision to fire several people from his ad sales team.".

Meanwhile, "looked for mask Personally reach out to the CEOs of some of the brands that have suspended Twitter advertising, in order to reprimand them"a leading figure in the industry told the paper.

He underlined that passage "It has prompted others to cut spending to the bare minimum, to avoid confrontation with the billionaire entrepreneur".

After several waves of layoffs and resignations, the staff has been reduced Twitter Ads so much that "Many agencies no longer have any point of contact with the company, and have received little or no contact, in recent weeks."according to four sources.

Another source says so "some Brand names Unable to get feedback on past campaign performance due to Twitter understaffing".

A senior executive at an advertising agency said: "It’s unique, nothing of this magnitude has ever happened, in terms of disservices and damages".

Musk is under pressure to generate income from ChirpingIt faces $1 billion in annual interest payments, after loading the company with $13 billion in debt to help finance its takeover of the company..

And on October 27, the day he closed his $44 billion deal to buy Twitter, my company’s CEO sought "Tesla" And"SpaceX"to reassure marketers that the platform will not become "A free place for everyone"despite its plans to ease restrictions on content moderation.

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Several advertising agencies and marketers told the US newspaper Financial Times that “all the major brands they represent have temporarily stopped spending on the platform”. Social mediaciting dismay at Musk’s approach to content policing and his decision to fire several people from his ad sales team..

Meanwhile, he searched mask To personally contact the CEOs of some of the brands that have suspended Twitter advertising, in order to reprimand them,” a leading industry figure told the newspaper.

He stressed that this step “has prompted others to cut spending to the bare minimum, to avoid confrontation with the billionaire businessman.”.

After several waves of layoffs and resignations, the staff has been reduced Twitter Ads So much so that “several agencies no longer have any point of contact with the company, and have received little or no contact in recent weeks”, according to four sources.

Another source said: “Some Brand names Unable to get feedback on previous campaign performance due to Twitter understaffing..

“It’s unique, nothing like this has ever happened before, in terms of disruption and damage,” said a senior advertising agency executive.

Musk is under pressure to generate income from ChirpingIt faces $1 billion in annual interest payments, after loading the company with $13 billion in debt to help finance its takeover of the company..

And on Oct. 27, the day he closed his $44 billion deal to buy Twitter, the Tesla and SpaceX CEO tried to reassure marketers that the platform wouldn’t become a “free for all.” , despite its plans to ease oversight restrictions. Content.

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