pts20210109001 Media / Communication, Products / Innovations
Dialog-Mail has greatly improved its key figures with a single measure
The newsletter open rate increased by 46% (C) dialog-Mail
Vienna (pts001 / 09.01.2021 / 16:15) – It was just one measure – and the opening rate of the next dialog-Mail newsletter increased by 46%.
What was this measure and what are the advantages and disadvantages of the decision?
The idea was triggered by a range analysis that dialog-Mail carried out for its newsletter group. It was analyzed how many newsletter recipients could be reached over a longer period of time – and how many of them “Sleeper” have not opened a single newsletter.
As a result, the newsletter experts at dialog-Mail almost a third of the readers identifies who – for whatever reason – are not or no longer interested in the content, i.e. are “sleepers”.
Now one could argue that the sleepers do no harm, because the effort involved in sending an e-mail to 5,000 or 10,000 recipients is almost the same. On the other hand, a large number of sleepers have a serious disadvantage: him has a negative effect on the key figures.
The measure: As a next step, dialog-Mail simply removed the sleepers from the newsletter group.
But how has this measure affected the most important key figures? And what are the advantages and disadvantages of this decision?
Blog Articles: https://www.dialog-mail.com/p/zb8QY
The e-mail marketing software “dialog-Mail” is one of the most successful and innovative e-mail marketing solutions in Austria. Introduced in 2004 as a purely Austrian development, it has meanwhile acquired more than 300 well-known customers, including such renowned companies as Andritz, Bayer, Hutchinson Drei, Voest Alpine, Mazda, Schrack Seconet, Salzburg AG and Ratiopharm.
dialog-Mail offers all the functions that companies need for successful e-mail marketing – from A / B tests and event-driven mailings to dynamic interest profiles and extensive statistics in real time. The greatest strengths are the consulting competence, the simple operation (mailing creation simply by drag & drop), the extensive possibilities for analyzes, success control and follow-up measures as well as the well thought-out data protection functions. More on https://www.dialog-mail.com