There will be no more Big Mac in McDonald's! Well, it will have it but under another name because on Tuesday a European court ruled that the brand can not use the name again "Big Mac" for your products.
A trial held in the Intellectual Property Office of the European Union Madrid-based company ruled that the hamburger brand Supermac's is the legal holder of the name and will be the only one that can exploit it from now on.
The resolution to this case initiated in 2017 established that: "The registration of McDonald's Of the brand 'Big Mac' for not proving its genuine use for more than five years. "
"Supermac's is amazed with the victory achieved in the intellectual property right by the brand 'Big Mac', revoking the sentence that existed since 1996. It is a great victory for the business in general and puts a stop to the big companies in their 'bullying' in the appropriation of brands, "said the British chain winner of the demand in a statement.