Watch out for this viral video about the price of a jacket at Zara








The sign practices different prices depending on the country. - CHAUVEAU NICOLAS / SIPA
  • A user has discovered a lower price than the price on a label.

  • His video was filmed at Zara's house.

  • A source close to the Spanish brand explains to 20 minutes that "the prices are different according to the markets. "





A false alert on balances? On January 11, a surfer publishes a video in which he shows the label of a denim jacket sold. The reduced price is 49.99 euros. Above, is displayed the price before reduction: 69.95 euros. The user then raises the price sticker and discovers another price, much less: we see "39 euros" to the image. The man claims to have shot his video in a Zara shop in Anglet, near Bayonne.



The video is immediately an important success: the file has been viewed more than six million times on the account of the user since Friday. The video was also taken on two
Facebook pages in France and even became viral
in Spain.



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A source close to the Spanish brand explains to 20 minutes that "the price with the blue line (69.95 euros) is the French price. Below, it is the price practiced especially in Spain. Prices are different depending on the markets. "



On the French site of the brand, the jacket is well displayed at 49.99 euros, with an initial price of 69.95 euros. On the Spanish site, the same jacket is sold 39.99 euros. Its price before reduction is 59.95 euros. The "39 euros" unveiled by the user in the video probably correspond to a sticker that has been added on the original price of 59.95 euros.



On the French site, the jacket is displayed on sale at 49.99 euros.
On the French site, the jacket is displayed on sale at 49.99 euros. - Zara screenshot
On the Spanish site, the same jacket is sold on sale at 39.99 euros.
On the Spanish site, the same jacket is sold on sale at 39.99 euros. - Zara screenshot

The Inditex group, to which Zara belongs, has different prices in different countries. In 2010, Pablo Isla, the CEO of Inditex, had recognized, according to El Paisthat prices in Spanish shops of all brands in the group were on average 15% lower than those in other European countries. Last year, the practice was evoked
in a report by Bank of America Merryl Lynch: These analysts pointed out that Zara's prices are 30% higher in Britain than in Spain.



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