Taxi service Mytaxi had 40 million trips in Europe in 2018













































These two employees of Mytaxi have reason to be happy.

Picture: dpa





Increased sales by three-quarters and 60 percent more journeys - Mytaxi is on an expansion course. Now Daimler's subsidiary is targeting more cities in Europe - and needs new people.






























Dhe travel agent Mytaxi from Hamburg, a subsidiary of the Daimler Group, has expanded its business considerably in the past year. As Mytaxi announced on Wednesday, the number of trips in Europe increased by 60 percent to more than 40 million. One of the reasons for the increase was that the company expanded its service, where passengers can order a taxi directly from the driver without having to go through the head office, to other cities such as Naples, Oxford, Edinburgh and Porto.




























Christian Müßgens









In addition, the app has been revised and added new features. Thus, users who want to go in the same direction can share a taxi and thus also the cost of a ride through the "Match" service, a model to which the VW Group also relies with its Moia service. Overall, the turnover in 2018 increased by 75 percent, reports Mytaxi, without giving specific numbers.










Employees and Marketing


The company, which was founded in Hamburg in 2010 and fully acquired by Daimler in 2014, is also planning for 2019 growth. For this, you want to invest in new products, employees and marketing. Mytaxi also wants to win new drivers.










In addition, the controlled by an app rental of electrically operated scooters, so-called e-scooters, the Mytaxi had begun in November 2018 in Lisbon, will be expanded this year to other European cities. According to the company, the company immediately won around 10,000 users for the offer in the Portuguese capital.







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