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In addition, the operating loss was significantly lower than experts had expected on average. Adjusted for special effects, the loss before interest, taxes, depreciation and amortization (EBITDA) amounted to 54 to 58 million euros. The figures include the American companies Green Chef and Chef's Plate, bought in 2018. The US segment is expected to account for 732 million euros to 734 million euros in sales. On January 29 HelloFresh wants to present more detailed figures.
The paper jumped with 21.87 percent to 8.81 euros to the top in the SDAX. It was by far the biggest winner of the day.
This also benefited Rocket Internet's share in the MDAX, up 2.65 percent. The start-up developer had HelloFresh in November 2017 to the Brse. His stake in Hellofresh is currently just under 30 percent.
"HelloFresh's international business has become profitable on an annualized basis," commented JPMorgan analyst Marcus Diebel in view of the preliminary annual figures presented. Although he expects the competition to continue to increase, the dynamism with which the German Kochboxen consignor is growing shows his strong position in the industry. Especially the fourth quarter had surprised the market positively.
And also Christoph Bast from Bankhaus Lampe praised: "Unlike other companies in the media and Internet sector, HelloFresh has raised its targets for the full 2018." The figures, which turned out better than expected both in terms of sales and earnings, were a "clearly positive surprise". He believes that the recent negative sentiment among investors about the business development of cookware suppliers should continue to brighten up.
Bast also pointed to a sharp rally in the shares of the heavily battered US company Blue Apron. Just three months ago, just three months ago, three months ago, the competitors' papers jumped 30 percent, based solely on statements about expected operational improvements in profitability.
With a current daily gain of 17.51 percent, the HelloFresh share can not quite keep up, but its price drop since the launch was not quite as extreme as that of Blue Apron. The US company had gone to the stock exchange in mid-2017 at an issue price of $ 10, had risen to $ 11 the same day and then steadily slumped. Their low reached the stock at the end of last year at $ 0.65 and has since been able to recover with a price doubling again.
HelloFresh, on the other hand, which had gone public in November 2017 with an issue price of € 10.25 per share, initially developed strongly. In the summer of 2018, they reached a record high of 15 euros. After that, however, began a painful descent to less than 6 euros in December. Investors were worried about the significant losses that HelloFresh wrote and the high level of investment. Now the bottom could be crossed. Since the beginning of the year, the Brsen value has increased slightly more than a third.
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Image sources: HelloFresh SE