The French games recorded record sales in 2018, with nearly 16 billion euros in bets.
It is a historical level. The French have never bet and bet as much as in 2018. Last year, the French games (FDJ) registered for 15.8 billion euros of bets, a growth of 4.4% on a year. "This result is a continuation of dynamic growth since 2015"says Stéphane Pallez, the CEO of this large SME with some 2,200 employees. Of this sum, 10.7 billion euros were distributed to the estimated 25 million players of the National Lottery, a return rate of 68%.
For the President, the good surprise came from the Mission Patrimoine game, part of whose revenues are donated to heritage preservation projects through the mission entrusted to Stéphane Bern and the Heritage Foundation. When the FDJ unveiled its scratch ticket at 15 euros, many observers were skeptical. Too expensive ! "It was a gamble, but we knew that other operators abroad were successfully offering tickets at these price levels, says Mme Pallez. And in France, it worked very well! "
In total, between these scratch bulletins and the draw of the Loto dedicated to the heritage, the FDJ has gathered about 2.8 million customers and recorded 187 million euros of bets. The company will donate 21 million euros to the Heritage Foundation. An amount the government has committed to doubling, drawing on tax revenues related to games of chance.
Young adults put off poar daddy's loto
"The most interesting with this game, resumes Mme Pallez it has attracted new audiences, who had never played, and who came first and foremost from an attachment to heritage. " Because the obsession of the leader is to expand and renew constantly the customer of the French games. And for good reason. Since 2000, the number of customers has dropped by almost 20% to 25 million.
Not very interested in Daddy's Loto, young adults are not attracted by the group's classic offer, and the average age of a client in the group is close to 50 years old. " Our goal is to have a large customer base that plays reasonably well. It's out of the question to focus on the only big players, " underlines Mme Pallez. The FDJ also relaunched last year low-stake games, such as Morpion, sold 50 cents.