From global media to local alliances. Since Monday, January 7, the two regional components of the public broadcasting, France Bleu and France 3, propose common morning in Provence-Alpes-Côte d'Azur and in Occitania. On this occasion, robotic cameras were installed in the studios of France Bleu Azur in Nice and France Bleu Occitanie in Toulouse. The shows are now broadcast live on France 3 Côte d'Azur and France 3 Occitanie between 7 am and 8:40 am.
To prevent this filmed radio can be summarized in the plans, which could be quickly tiresome, animators in front of their microphone, the ads broadcast by France Bleu on its antenna are replaced on France 3 by images of local landscapes filmed by drones. These are also offered during the broadcast of songs. It is a "visual editor" dependent on regional television that is responsible for dressing the morning of France Blue for viewers, also offering weather maps or illustrations.
Present in Toulouse for the launch, Jean-Emmanuel Casalta, the new director of France Bleu - he took office in September - is delighted with the result despite some small technical bugs that will be quickly resolved, he swears: "I saw a very solid base, I found the proximity, the vivacity that are the hallmark of France Bleu. It's a very rich, complete and lively morning. " Olivier Montels, the director of antennas and regional programs of France 3, who was in Nice, declares himself satisfied with the decor and the image.
A context of budget reduction
For Mr. Casalta, the network of 44 local stations of France Bleu and that of the 24 antennas of France 3 are complementary. This alliance between local and regional can only strengthen the two public service media, he believes, while the ambition unveiled in June by the then Minister of Culture, Françoise Nyssen, was to create "A regional daily media that will be the voice of the territories". "A proximity that the private media are abandoning while the French are demanding it"she explained to World.