When marketing a home care service, it is important to touch the family members of those who will pay for the service emotionally. To do this, it is necessary to use various mediums. Radio conversations, podcasts, YouTube videos, blogs, websites, etc. Below are some examples that might help you develop an award-winning marketing strategy.
First of all, I would like to give you a first introduction. a 20-second speech - even if you speak slowly. You should convey this message with an emotional passion. You can use it to explain your services to anyone at any time - at a mixer at the Chamber of Commerce, a club meeting, a local service club, or before a speech on the subject.
20 seconds of introduction:
I am _____________________, we reintroduce "care" into home care. Our trained, dedicated and verified health care providers treat each client as a family. It's in our DNA ___________ Care Services. We help seniors stay happy at home and age with dignity.
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No 60 seconds for: radio ad, introduction to the mixer room, sales pitch
We help seniors to stay at home by getting older with dignity - we prepare meals, take items to the store, take them to the doctor, the pharmacy, a hair salon or a coffee shop.
Seniors are reminded of the time to take their medications and help them with very personal tasks, such as taking a bath. Our goal is to provide companionship, assistance, prevent falls and clean up a bit around the house - make beds, help with laundry.
You see, we want to put "care" back into the home care industry. Our elders are not clients caught for the extraction of exorbitant fees - our elders are real people who deserve what is best. We will all be seniors one day, the time for change has come.
Our team of healthcare professionals makes all this possible. We have some of the best clients in the world and we thank them for making us number one in ________ County - that's what makes our job so rewarding.
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As you can see from these examples, the dialogue should be about them, your customers, not about YOU or your business. Too many companies have missed the opportunity to talk to their potential customers to end up talking to them and tell them how great they are. This is not necessary, customers need to know what to expect and why they should choose you. I hope this will help you in your online marketing strategy.