coveted data and little protection -

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Consumer Electronics Show (CES) Las Vegas, January 6th.
Consumer Electronics Show (CES) Las Vegas, January 6th. John Locher / AP

State-of-the-art televisions, voice-activated or face-recognition devices, smart home appliances, connected cars ... The aisles of the Consumer Electronics Show (CES), the traditional and annual grand mass of global electronics, which opened its doors this Tuesday 8 January, in Las Vegas, will once again showcase connected objects of all kinds. But if this wave of devices barded by sensors analyzing and dissecting our every move still fascinates us, it also arouses more and more mistrust. At the heart of concerns: the protection and management of private data recorded by these devices.

While the issue of the security of connected objects is not new, it has been gaining renewed interest for several months as scandals about massive data leaks and other privacy breaches come together all over the world. the world, highlighting the recurring failures of the sector.

" Too many connected objects today have basic security vulnerabilities. Take the example of the connected doll My friend Cayla, which we denounced in 2016: no password protected the product. So, anyone near the network could connect to the toy and watch the conversations he had with the child. It's scary "observes Frederico da Silva, a lawyer at the European Bureau of Consumer Unions, who also deplores the lack of general transparency of manufacturers on the safety of their products. And the case is far from isolated.

In fact, the security of connected objects has long been a poor relative: "In this very competitive market, many manufacturers are neglecting it because it is wasting time to launch their product, but also for economic reasons, security representing an additional financial cost to bear"explains Gerome Billois, cybersecurity expert at Wavestone.

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The entire ecosystem of connected objects is based on the exploitation and monetization of data

Rising consumer concerns, increasingly cautious about entrusting their personal data to devices with dubious security, could nevertheless change the game and force manufacturers to adopt a more virtuous behavior. "Large companies have every interest in ensuring that the products they offer are secure and respectful of their privacy because, in the event of a flaw, it is their brand image and therefore their sales that are likely to be affected", analyzes Dimitri Carbonnelle, consultant in new technologies.