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20 minutes – Facebook seeks to shade Pinterest

Facebook has discreetly launched Hobbi, an application that allows users to save photos for projects and activities that interest them. It looks oddly like Pinterest, with pingl content in thematic dashboards. Like Pinterest, Hobbi focuses on topics related to passions such as cooking, interior decoration or DIY.

The action of Pinterest lost 4% last Thursday, in the hours following the announcement of the existence of the application. But analysts are not worried about the center-sharing network, which had overtaken Snapchat as the third most popular network in the United States.

If the Stories copy function at Snapchat for Instagram and Facebook has been very successful, the internet firm has failed with independent applications, the example of Slingshot (copy of Snapchat) or Lasso (copy of TikTok).

(Laf)

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