Once you’re in post-production, these tips can help you create a video that looks like it was straight out of a Hollywood production studio.
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7 min read
This article was translated from our English edition.
The opinions expressed by the collaborators of Entrepreneur they are personal.
Practically all videos you produce will require at least some level of editing and post-productioneven if you’re looking for a low-budget, basic look. Plan to spend considerable time editing and re-editing your videos until every second, scene, and shot work together to achieve your goals, stick to the image of your company and cover the needs of your audience.
The video editing it is a technical and creative process. Before you start, make a backup of all raw footage and pre-produced items on an external hard drive or cloud file sharing / storage service. Then when you’re done editing each scene, save and back up your work. Since you will be working with extremely large files, it is not uncommon for the computer or software to periodically crash. If that happens, you don’t want to lose more than a few minutes of work.
Start by opening your editing software e import your video raw and other multimedia assets. Writes detailed notes about what you’ve recorded and where each component is stored. Document how many times a scene was filmed, or if you used multiple cameras during the shoot, so that when you’re editing each scene, you can review all the footage and choose the best shots.
Check your storyboard and the shooting script As you piece each scene together and put it together Start editing the ‘raw’ video, using the tools and functions of the software. You can trim sections of the video, separate the footage into scenes and rearrange them, and start shaping the production. After the raw video is edited, import and insert other media elementssuch as PowerPoint slides, digital photos, or graphics. Then, add video effects and filters and insert animated transitions, as necessary.
Image: Jakob Owens via Unsplash.com
After the main components have been assembled, create a sequence for the opening title and the closing credits, and insert the subtítulos or other text-based elements throughout the video. Make sure that your message and the call to action are incorporated in a clear and intelligent way, and that the almost finished product speaks to your target audience.
13 editing strategies for a more professional production
- Make sure that each scene in your video flows well into the next, from a visual, audio and contextual aspect.
- Make sure the audio levels are consistent throughout the video.
- Avoid static images or the ‘talking head’ shots. If you use them, keep them short and change camera angles or perspective frequently.
- If you forgot to use the ‘rule of thirds’ When recording your video, use the software’s editing and cropping tools to reposition the main subject off-center in the frame.
- As you edit each scene, incorporates different shots and camera angles, but be sure to use the proper transitions that allow the video to flow. Most editing programs have dozens or even hundreds of scene transitions that you can drag and drop to combine two video clips. The jump cut, when one scene is cut off abruptly to move on to another, it is the most frequently used scene. But alternate with animated transitions so your video isn’t too choppy. Two of the most common editing errors they are overuse of elaborate transitions and using the same transition repeatedly in a relatively short video. The goal of a transition is to help one scene flow smoothly into the next, not to distract the viewer.
- Make the Titles, credits, and text captions are short and concise, so that your viewers can easily read them, even on the small screen of their smartphone. Similarly, keep horizontal and vertical scrolling text moving slowly and steadily.
- Don’t abuse the visual effects and filters. While they can make your videos more visually appealing, too many can distract your audience from the core message and the call to action.
- Choose your background music wisely. This can set the mood, keep the momentum, or just be entertaining, but above all it can help get your message across or detract from it. Think about what genre, volume, tempo, lyrics and, of course, what specific piece of music is most appropriate and, once you are sure that there are no copyright issues, choose when and how to incorporate it best.
- Keep the production elements simple and straightforward. Your message and the call to action They are the key components of the video, not the audio or visual effects that you throw like candy to the ears or eyes.
- Remove secondary content. A short, cohesive video that achieves your goals in a concise way is far better than a long masterpiece, packed with elegant production elements that your editing software adds easily.
- Consider adding Animated photo or PowerPoint presentations, in addition to the images recorded live.
- Don’t be afraid to promote the website, the page of Facebook, the account of Twitter, the blog and other social networks of your company. The URLs can be cited by the presenter of the video, announced with a voiceover and displayed in the credits and subtitles. You can also include these links on your channel page YouTube and within the description of a video. Within the videos themselves, this information can be included on cards and end screens.
- Once you’ve got the visuals edited and you’ve created a draft of the video, start mixing the audio elements, such as background music, sound effects, and voiceovers. Each audio component should be placed on a separate track, so you can control and adjust each one independently.