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According to the Korea Information and Communication Technology Industry Association (KICTA) count on the 10th, there were 340 Korean companies that confirmed participation in’CES 2021′ as of the 8th, of which 120 startups were included. Considering that 200 startups out of 390 Korean companies participating in CES last year participated, the participation rate of Korean companies decreased this year. However, the number of Korean startups participating may increase slightly as the CES organizer, CTA (National Consumer Technology Association), continues to receive exhibitors until the day before the event opens.
Han-beom Lee, Vice Chairman of KICTA, said, “As CES was held online for the first time this year, it is analyzed that the participation rate of companies has declined.” Only participate,” he said.
The Ministry of SMEs and Startups will support the participation of 97 startups by organizing the’K Startup Hall’ at this CES. The Ministry of Small and Medium Business has selected startups in the fields of healthcare, 5G, Internet of Things (IoT), robotics, and artificial intelligence (AI) through 10 supporting organizations including the Startup Promotion Agency, Small and Medium Venture Business Corporation, and Daegu Techno Park. Three of the participating companies have won the CES Innovation Award.
CES country start-up exhibition hall’Eureka Park’ [사진=아주경제DB]
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Seoul City will establish a Seoul Pavilion at’CES 2021′ and introduce 15 companies in Seoul. It has been participating for two consecutive years following last year. 15 companies were selected by dividing into three fields: smart transportation and environment, smart safety and welfare, and smart economy and living. Seoul City supported 20 companies to participate in CES last year, resulting in a total of 16.29 million dollars (17.7 billion won) in contracts.
Support for private companies to participate in startups is also continuing. Samsung Electronics supports a total of 21 startups to participate. These are 4 outstanding tasks,’C Lab Inside’, an in-house venture development program, and 17 start-ups fostered by’C Lab Outside’, an external startup support program. This is the highest number since Samsung Electronics has supported startups to participate in CES since 2016.
Six startups invested by Naver, Art Lab, View Run Technology, and Mobil Tech, have also confirmed their participation in CES.
CES is a’place to realize ideas’ where startups can exhibit innovative products and technologies and explore opportunities to attract investment. CTA has been running’Eureka Park’, an exhibition space exclusively for startups since 2012. There was a startup investment worth 1.5 billion dollars (about 1.6 trillion won) until last year. When start-ups participate in a group at a national level, the difficult conditions for participation are somewhat relaxed, and the number of cases in which start-up teams are formed and participated in each country is increasing.
“CES is a great opportunity to show the innovativeness of Korean start-ups in the United States, the world’s largest market,” said Min-gyu Kim, head of the Technology Startup Division of the Mid-term Industry Department.
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