Home » Business » [단독]“Airpod Pro as a gift”… 232% of the public list

[단독]“Airpod Pro as a gift”… 232% of the public list

KakaoTalk commerce, KakaoTalk gift-giving service image. [사진 카카오커머스]


Ahead of the first non-face-to-face Lunar New Year holiday ‘Giving e-commerce (e-commerce) gifts’ The market is growing explosively. In particular, a culture that maintains the custom of’holiday greetings’, but sees that it is reasonable consumption to give and receive gifts rather than receiving them as they are given. The gift you want to receive Wishlist(Wishlist·Purchase wish list)People who put it in and open it to acquaintances also increased rapidly. It is truly a’transformation of a holiday gift (great turnaround)’.

The’Wish List’ that you want to receive in KakaoTalk Gifts is popular. There are two types: a’public list’ that is shown to KakaoTalk friends and a’private list’ that only users see. It means managing a separate list of gifts that you want your acquaintances to know and buy.

According to Kakao Commerce, the number of public listing products registered in December last year compared to the same period last year. 232% Increased. Private list too 251% Increased.
· The number of items registered on the wish list until the actual purchase is the same period 112% Increased. This means that the number of users who purchase gifts by referring to the wish list of relatives and acquaintances is increasing.
· Ahead of the Lunar New Year holidays, various items are on the wish list. Apple’s #1 item (as of February 1-7) that users picked the most as gifts they want to receive Airpods ProIt was (286,000 won). Second place Giraffe Mochi Body Pillow(29900 won), 3rd place BHC Pour Wrinkle + Cheese Ball + Cola 1.25L (24,000 won).

Kim Jae-young, head of Kakao Commerce’s gift-giving operation, said, “In the past, there was a culture of being bothered with choosing a gift that we wanted to receive, but as the non-face-to-face situation persists, our desire to exchange presents rationally increased. The number of users who choose the items they want in advance is increasing,” he explained.

Wish List Gift Ranking Graphic = Reporter Kim Joo-won zoom@joongang.co.kr

Wish List Gift Ranking Graphic = Reporter Kim Joo-won [email protected]

KakaoTalk, holiday gifts surge

– Thanks to the revitalization of the wish list, KakaoTalk futures transactions are increasing rapidly. As more than five people could not gather during the Lunar New Year holidays, it was the influence of people trying to send holiday gifts in advance. On the 20th to 31st of last month (22 to 11 days before the start of the Lunar New Year holiday), the transaction amount of KakaoTalk Gifts was compared to the same period of the previous year (January 2 to 13, 2020). 53% Increased. In particular, there is a high proportion of middle-aged people who have not been active in e-commerce. For those in their 50s, 104% increased, and for those in their 60s, 111%.. In Chuseok last year, the transaction volume of consumers in their 50s and 60s increased by 130% and 129%, respectively.

Popular gift items have also changed. Milk Kit Restaurant Quick Meal (RMR) A gift from last year 894% Increased. Korean beef sets (390%), fruits (189%), and health foods (121%) also increased. This means that due to the spread of the new coronavirus infection (Corona 19), more people have chosen gifts that can easily solve their meals at home.

Kakao Talk in Numbers Graphic = Reporter Kim Joo-won zoom@joongang.co.kr

Kakao Talk in Numbers Graphic = Reporter Kim Joo-won [email protected]


Professor Won-jae Lee of KAIST Graduate School of Culture and Technology said, “If you look at the results of a recent global survey, there are many people in the West that have become closer to their co-workers after Corona 19, but in Korea there is no difference.” “Korea was close enough to others. Because” he said. “The increased number of holiday gifts through KakaoTalk means that we are continuing to exchange gifts that we have been doing at each holiday even if we can’t meet with Corona 19,” he said. “It’s a muss”.

Why is it so popular to present

① Corona 19 breaking conventional wisdom : A strong hurdle (an obstacle) in the spread of online shopping has collapsed. The fact that you cannot see things directly in front of you has been reevaluated as an advantage of online shopping after the spread of Corona 19. According to the National Statistical Office, online shopping transactions amounted to 135 trillion won in 2019. KRW 161 trillionIncreased to. The sectors that have increased the most are the food service and food and beverage sectors. These are items with a strong habit of’you must buy food or ingredients with the naked eye’. In December last year, online transactions for food services increased by 109.1% compared to the same period of the previous year, and food and beverage products increased by 66.3%.

Online Shopping Transaction Amount Graphic = Reporter Kim Joo-won zoom@joongang.co.kr

Online Shopping Transaction Amount Graphic = Reporter Kim Joo-won [email protected]



② Cacao seeded for 10 years : Gifting service launched by Kakao in December 2010. It came out to convey the feelings of gratitude in the chat window. To date, the number of people who have used KakaoTalk Gift 3,384 million cumulativeto be. The greatest strength is that it solves the hassle of having to meet or call, ask for an address, explain why, and then check if it was received well. All you have to do is specify the recipient and pay. The person who will receive the gift can directly enter the address. In the early days, KakaoTalk gift-giving items were mainly exchange vouchers such as cakes and coffee, but gradually expanded into delivery products. Currently, it has increased to 8,000 affiliates and more than 500,000 products. Presenting as of last December Monthly active users (MAU) 21.73 millionto be.

③ Giving a gift that has become popular : The existing e-commerce success formula Lowest price, fast deliveryWas. However, giving a gift had a different orientation. ‘Mobile shopping for others‘As it is, it opened a new market by focusing on equipping the desired product and the product that suits taste rather than price and delivery period. Existing e-commerce giants are also joining one after another. Last year, Coupang, Timon, and 11th Street also introduced gift-giving functions.

Reporter Park Min-je [email protected]

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