Editorial project manager – Webmarketing & Co’m
New at TikTok! The social platform helps advertisers get more direct information about potential customers through a new lead generation ad option: Lead Generation. Brands can thus obtain user data directly from their InStream advertisements …
User data directly from InStream ads
Lead generation ads on TikTok include a call to action (CTA) that guides users through filling out a form. Lead Generation thus offers users the opportunity to provide their information (name, e-mail, telephone) in order to present their interest in a particular product or service.
Much of the data can be filled in automatically, which streamlines the process and allows interested users to submit their information directly to your business. You can also customize the header and profile picture on your form, as well as the list questions.
Towards a content-oriented digital marketing strategy?
When users complete the lead generation form, the information is stored on TikTok, to be uploaded at a time of your choosing. The data can then be directly integrated into your CRM.
Very handy for collecting relevant user information, isn’t it? Lead generation ads are a great digital marketing strategy, capturing relevant and essential information about engaged users for future social media campaigns.
It can also help you create more precise audience personalities for broad ad targeting and focus your digital marketing strategy on content.
Source : TikTok